This issue:

VIP Appointments drive sales... here's what your peers offer
Is AI impacting how you connect with brides? YES!
Profile: Bella Rosa Bridal and Formal, Edmond, OK

The faith-fueled blueprint behind one of Oklahoma’s most beloved – and profitable – bridal brands.

Thoughtful use of technology can support – not sabotage – your boutique.

Focusing on new generation of Prom-goers

Provides bridesmaids free AI-powered measurement scanning

A collaboration with Ashdon Brands

Formal Markets and Atlanta Apparel presented concurrently

Acclaimed designer debuts new prom, pageant, evening wear collection

Fresh lineup of exhibitors, special events featured for Spring 26

A mix and match line with contemporary vision

Joint effort promises fewer stops, cohesive NY Market experience

Michelle McFarland hosts event, unveils renovated store