Morilee New York has launched it latest Quick Ship Program enabling retailers to receive select bestselling gowns in a fraction of the company’s usual lead time.

Curated from its most in-demand Icons Collection designs, these 25 styles are each available for immediate delivery, backed by a significant investment in inventory to support this initiative.

“The program answers the modern bride’s need for flexibility and instant gratification,” explained Molly Rusk, Morilee New York’s Senior Director, SEO and Digital.

“And it empowers our retail partners to saye ‘yes’ to more brides. By keeping high-performing styles readily available, we empower stores to close sales confidently and meet last-minute requests, strengthening both customer satisfaction and sell-through,” she added.

Quick Ship program assortment is continually refreshed to feature current bestsellers, including timeless ball gowns, romantic A-lines, and sleek modern looks, making Quick Ship not only fast but fashion-relevant year-round.

For additional details on Morilee New York Icons Quick Ship dresses, contact your local or regional Morilee New York sales rep.