Boutiques of all sizes, types and focus receive VOWS to stay updated on industry news, gain insights into the day-to-day operations of an independent wedding business, and to stay current with bridal fashion trends... and the changing demands and needs of today's brides and grooms.

Published in print and digitally six times per year, we are driven by a fundamental mission to fully engage you with uniquely written stories that resonate, educate and reassure.

Presented within a premium-quality print and digital environment, VOWS Magazine also has more than 1,200 in-depth, thought-provoking articles on the day-to-day business of bridal retailing and wedding consulting in its extensive archive.

These feature articles examine:

  • Prospering as an independent retailer and stylist
  • Promoting your boutique online and off
  • Effective in-store merchandising and display ideas
  • Improving selling techniques and closing the sale for your stylists
  • Updates on fashion and consumer shopping trends and preferences

Additionally, VOWS spotlights a specific product category, such as couture, bridal, bridesmaids, mothers and accessories, for in-depth coverage and discussion.


Subscribe and receive the Digital VOWS Companion at no additional cost!



We offer FREE subscriptions to boutique owners willing to share a few details about their store. To qualify, click here


Subscription rates:

  One year: 6 issues Two years: 12 issues
United States $30 $52
Canada $55 $89
International $89 Surface,        $129 Air $139 Surface,       $199 Air


To place a new paid subscription Click Here.

To renew your subscription Click Here


Questions about your subscription?

Call 949 388-4848 or email your questions Click Here


For details about back issues: