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It started with a knot in 1989.
Two sides of the industry.
One shared goal.
Strengthening the Business of bridal.
35+ years later...trusted news, practical guidance, and industry perspective specifically for independent bridal retailers and the professionals whose businesses depend upon them.
A focused, identifiable trade audience. A trusted platform.
VOWS helps bridal and wedding boutique owners cut through the clutter with practical, human-verified industry information - a trusted B2B environment that brands and retailers depend on.
Your success depends upon the retail businesses that carry, recommend and sell your products.
VOWS connects your brand with an identifiable audience of independent bridal boutiques in a trusted business environment created specifically for them.
VOWS helps brands reinforce existing dealers, build enthusiasm for collections, educate store teams, support Market activity and remain visible to qualified retailers when territories become available.
The VOWS audience: 185,000+ annual print/digital impressions
-6,000 North American bridal boutiques
-90+% of North American bridal salons
-28,000 owners, managers and key decision makers
-4,500 average digital-edition recipients
-5,000 additional copies distributed at Markets and events
-4,000+ social-media store followers
Why VOWS works for advertisers
A trusted B2B environment built around stronger retailers:
Reach the right businesses.
Reach the boutique owners, managers and stylists who choose lines, shape inventory and influence what brides see on the selling floor.
Strengthen the accounts that matter.
For selective or exclusive distribution, more accounts may not be the goal. Better relationships with the right stores may be.
Borrow credibility from trusted context.
Your brand appears beside independent industry reporting, business guidance and voices retailers deliberately use to run their businesses.
We deliver more than an audience. We deliver access to the retail partners your business depends upon.
Contact us with your specific goals, whether next launch, Market promotion, account-growth, or retailer-support objective, and we’ll help build the right VOWS program to support it.
VOWS Magazine
949 388 4848
Publisher Peter Grimes, peter@vowsmagazine.com
