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Kelly Midgley, CEO Maggie Sottero Designs, with curvy model Liris Crosse.

Q and A with Kelly Midgley, new CEO of Maggie Sottero Designs

Kelly Midgley, recently promoted CEO of Maggie Sottero Designs talks to VOWS about the transition, and on having a member of the family leading the firm again.

Tim McKee, president, BridalLive.

BridalLive Tipping option resonating with brides, stylists

Q&A with BridalLive President Tim McKee on the success of its Stylist Tipping option

To newly engaged brides to be...

Planning a wedding can be stressful. This year, with COVID-19 there are unique challenges to face. I want to reassure you that, amidst all the turmoil, there is one stable element you can always count on: Your local bridal boutique.

Bridal Collective, the new brand name for Enzoani, encompasses the company s six bridal lines.

Enzoani rebrands company as Bridal Collective

Enzoani is re-branding to Bridal Collective under which each of the company's six bridal collections will operate 

David Marquardt discusses Amelishan Bridals' Covid safety plan

David Marquardt, second generation owner of Amelishan Bridal in Richfield, WI, speaks about the details of his extensive COVID-19 customer and employee plan..

Chicago launches The Studio to replace in-person market

In lieu of its Spring 2021 in-person trade show, which was scheduled for August 2020 but canceled due to COVID-19 concerns, The National Bridal Market Chicago has launched a no-cost interactive platform for Buyers and Exhibitors to connect.

Results of VOWS reader survey provide insights into COVID-19 impact on stores.

VOWS COVID-19 Survey Reveals How Stores Prepared and Re-opened

Survey reveals attitudes, successes and disappointments as stores re-open

NBRA offers free membership; provides webinar recording on selling as incentive

The NBRA launches new cost free membership; offers webinar recording on selling as incentive

An example of what a designer’s page will look like on The Bridal Council s new site.

The Bridal Council introduces virtual showroom platform

The groups' designers have formed a unified sales and media platform on for NY Luxury Bridal Fashion Week in October 2020.

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