Industry Updates
The following updates and articles have been published within VOWS magazine, and are available here as each is topical and of continued interest to our readers.
Note: not every story published in VOWS is available on line.
Looking for current or past articles on a specific topic (such as selling, training, accessories, merchandising, etc.)?
Submit a request HERE and we'll search the VOWS archive and follow up!
Have you industry or product news? Let us know here.
NOTE:
To view the online archive of current and past VOWS Store Profiles, please visit this page:
https://www.vowsmagazine.com/retail-standout
Martina Liana Debuts Exclusive Kleinfeld Bridal Collection
Sep 29, 2026
Creative partnership with Martine Harris, Essense's CCO, and Dorothy Silver, Kleinfeld Director of Merchandising
Essense of Australia Summit Spotlights AI Role in Bridal Retail
Aug 3, 2026
Led by Martine Harris, event included runway presentations and hands-on training
Pronovias reinforcing commitment to North American bridal retailers
Jul 30, 2026
Announces new chapter of innovation, partnership, and growth under Cap Capital ownership
NAFAA Files Comments Seeking Formalwear exemptions in USTR Tariff Proceedings
Jul 17, 2026
Says proposed additional duties increase costs without advancing forced labor objectives
Morilee New York's Paparazzi is back...
Jul 9, 2026
2027 proms, pageants and parties collections to debut in Atlanta August 3-6
Industry Veteran Janet Fuldner Joins Bianco Evento
Jul 10, 2026
Joins the firm as as its new U.S. National Independent Sales Representative
Martine Harris offers prediction on Taylor Swift dress
Jun 29, 2026
Martina Liana head designer predicts gown will balance romantic styling with fashion-forward statement
Dessy Group partners with Paz.ai for shoppable collections within AI search
Jun 15, 2026
Shoppers can now find and buy Dessy dresses through ChatGPT, Perplexity, and Google's AI search
What could Zoe Kravitz wedding gown look like?
Jun 2, 2026
Justin Alexander CEO and designer Justin Warshaw shares his personal vision
National Bridal Market Chicago marks 50 years with at-Market celebration
Jun 3, 2026
Special events planned for August 16-18 Market
National Bridal Market expands, Allure and Justin Alexander exhibiting
May 15, 2026
The MART adds 20,000 square feet of exhibit space on fourth floor
National Bridal Market concludes successful show
Apr 3, 2026
Sold out event draws increased attendance over March 2025
