The Bridal Outlet has introduced BRANDify, a new full-color garment bag printing process that allows bridal retailers to customize one or both sides of their garment bags with store logos, graphics and promotional designs.
Designed to extend a boutique’s branding beyond the store, BRANDify offers a larger printable area, unlimited color options and detailed graphics, transforming traditional garment bags into an additional marketing opportunity.
“BRANDify gives our customers creative freedom with a larger printable area on the front, back, or both, unlimited color options, and exceptional detail. Stores can transform traditional garment bags into full-color branding opportunities,” says Mitchell Hollander, CEO of The Bridal Outlet. “It’s a customizable, premium product with full-color printing that’s not available elsewhere.”
The company’s in-house art department can assist retailers with developing custom designs, while in-house printing allows for quick turnaround times. There are no minimum order requirements.
In addition to reinforcing store identity long after a gown leaves the boutique, the customized bags can be offered as a gift with purchase or sold as an upgraded accessory, providing retailers with an additional revenue opportunity.
For more information about BRANDify, contact The Bridal Outlet at 800-758-8779, visit thebridaloutlet.com, or email info@thebridaloutlet.com.
