The VOWS Profile

Drawing inspiration from a variety of sources, Michelle McFarland propels The Wedding Shoppe to new heights.

In tiny Essex Junction, Vt., family-owned Fiori Bridal Boutique makes a big impression.

VOWS profiles bridal retailers who have a minimum 10-year history of success, community involvement, and customer service. We profile small couture stores, large regional stores, and everything in between.

To be considered for a VOWS profile, please complete the form below, and tell us a little bit about you and your store!

Click Here for the Retail Standout Request form.

In south Texas, Sposa Mia Couture dazzles with a resilient, customer-centric spirit and sparkling new boutique.

Florida boutique excels over nearly three decades thanks to a strong support system and flexible approach.

The White Magnolia Bridal Collection blossoms into a multi-market, multi-concept enterprise.

Lisa Daversa-Paurich guides Destiny's Bride to its 25th anniversary

How a pair of former nurses captured success in the bridal retail game.

Michelle Depoali and her team in Reno, Nev., have captured success with a vibrant culture, compelling gown selection and “kill ‘em with kindness” attitude.

Owner Sue Cerulli delivers custom work and high-touch service in suburban Chicago.

New Hampshire legacy store carves footprint of excellence in spite of challenges, crises and COVID-19.

Lewisville, Texas-based Bridal Boutique excels into its fourth decade.

Across 26 years, three states and two generations, New York Bride & Groom keeps rolling.