The VOWS Profile

VOWS profiles bridal retailers who have a minimum 10-year history of success, community involvement, and customer service. We profile small couture stores, large regional stores, and everything in between.

To be considered for a VOWS profile, please complete the form below, and tell us a little bit about you and your store!

Click Here for the Retail Standout Request form.

Marcella's Bridal: Strong financial acumen and a heart for the customer propels family-owned Spokane, Wash.-boutique’s success.

Sarah's Bridal Gallery: After 20 years in bridal, Sarah Lauer leans on an evolving sense of purpose to drive her boutique’s success.

White Magnolia Bridal Collection owners Kerrie Hileman and Mallory Thorburn continue to expand their successful multi-city concept.

Drawing inspiration from a variety of sources, Michelle McFarland propels The Wedding Shoppe to new heights.

In tiny Essex Junction, Vt., family-owned Fiori Bridal Boutique makes a big impression.

In south Texas, Sposa Mia Couture dazzles with a resilient, customer-centric spirit and sparkling new boutique.

Florida boutique excels over nearly three decades thanks to a strong support system and flexible approach.

Lisa Daversa-Paurich guides Destiny's Bride to its 25th anniversary

How a pair of former nurses captured success in the bridal retail game.

Michelle Depoali and her team in Reno, Nev., have captured success with a vibrant culture, compelling gown selection and “kill ‘em with kindness” attitude.

Owner Sue Cerulli delivers custom work and high-touch service in suburban Chicago.

New Hampshire legacy store carves footprint of excellence in spite of challenges, crises and COVID-19.