Retail Standout

Owner Sue Cerulli delivers custom work and high-touch service in suburban Chicago.

VOWS profiles bridal retailers who have a minimum 10-year history of success, community involvement, and customer service. We profile small couture stores, large regional stores, and everything in between.

To be considered for a VOWS profile, please complete the form below, and tell us a little bit about you and your store!

Click Here for the Retail Standout Request form.

New Hampshire legacy store carves footprint of excellence in spite of challenges, crises and COVID-19.

Lewisville, Texas-based Bridal Boutique excels into its fourth decade.

Across 26 years, three states and two generations, New York Bride & Groom keeps rolling.

Family-owned N.Y. boutique celebrates 50 years of service, selection and smiles.

Five geographically diverse boutiques share their stories..

As it celebrates its golden anniversary, Connecticut boutique reflects on lively five-decades-long run.

A creative, proactive approach puts Wisconsin boutique ahead of modern retail challenges.

Bella Bridal Boutique creates an exceptional experience for customers, family and community.

Connecticut boutique excels, in part, by helping industry peers thrive.

Colleen Hazel wasn’t looking to be in the bridal industry – but it captured her heart.

One of southern California’s legacy retailers, Ferndales Bridal remains enthusiastically focused on its mission.