The VOWS Profile
VOWS profiles retailers who have a minimum 10-year history of success, broad community involvement, and exceptional customer service. To be considered for a profile Click Here for the Store Profile Request form.
![Sophia's Bridal & Tux - A Juggling Act](/pub/photo/JessicaTN.jpg)
Sophia's Bridal & Tux - A Juggling Act
May 1, 2024
Jessica Limeberry adeptly balances four thriving stores, a bustling family and new coaching business.
![Unique Bridal...The Little Boutique That Could](/pub/photo/uniquebridaltn1.jpg)
Unique Bridal...The Little Boutique That Could
Mar 1, 2024
One-woman operation blossoms nto thriving destination boutique
![Dress Gallery...A Giving Mindset](/pub/photo/thumbnail_DressGallery.jpg)
Dress Gallery...A Giving Mindset
Jan 1, 2024
Wichita, Kan., boutique builds its legacy around generosity and mentorship.
![Monica's Bridal...Gut Feelings and Gorgeous Gowns](/pub/photo/StephanieAllieHRv34_06.jpg)
Monica's Bridal...Gut Feelings and Gorgeous Gowns
Dec 1, 2023
Chattanooga boutique thrives with clarity, confidence and a complementary team.
![Owners of the building and The Ultimate, Fawn Merlino and Heather Siegel, in the middle of the 10,000-sq-ft store filled with more than 20,000 dresses. Owners of the building and The Ultimate, Fawn Merlino and Heather Siegel, in the middle of the 10,000-sq-ft store filled with more than 20,000 dresses.](/pub/photo/thumb/IMG_2673_34_05_fitbox_768x569.jpg)
The Ultimate...Thriving Through Transformation
Sep 1, 2023
The Ultimate. . . Peabody, Mass. boutique excels for 54+ years by embracing change.
![Stephani Hines, CEO, Janene s Bridal, and dress designer Janene Hines at their Alamada location Stephani Hines, CEO, Janene s Bridal, and dress designer Janene Hines at their Alamada location](/pub/photo/thumb/CoverD34_04_fitbox_768x569.jpg)
Janene's Bridal... Harmony & Heritage
Jul 1, 2023
Janene's Bridal...An unfolding love story, straight from the heart of the San Francisco region.
![Celebrating the grand opening of the new boutique in North Plainfield, N.J. Celebrating the grand opening of the new boutique in North Plainfield, N.J.](/pub/photo/thumb/GrandOpeniRibbonCut34_03_fitbox_768x569.jpg)
How Seng Couture Learned to Soar
May 1, 2023
After a bleak start, the family-owned boutique has become one of New Jersey’s top bridal boutiques over the last decade.
![](/pub/photo/thumb/Marcella8352_34_02_fitbox_768x569.jpg)
Marcella's Bridal...Debt-Free and Thriving!
Mar 1, 2023
Marcella's Bridal: Strong financial acumen and a heart for the customer propels family-owned Spokane, Wash.-boutique’s success.
![](/pub/photo/thumb/3Questions34_01_fitbox_768x569.jpg)
Sarah's Bridal Gallery...Building the "Why"
Jan 2, 2023
Sarah's Bridal Gallery: After 20 years in bridal, Sarah Lauer leans on an evolving sense of purpose to drive her boutique’s success.
![](/pub/photo/thumb/NovDec22Cover2_fitbox_768x569.jpg)
White Magnolia: 10 Stores and Counting!
Nov 18, 2022
White Magnolia Bridal Collection owners Kerrie Hileman and Mallory Thorburn continue to expand their successful multi-city concept.
![](/pub/photo/thumb/Storefront33_05_fitbox_768x569.jpg)
The VOWS Profile: The Wedding Shoppe
Sep 1, 2022
Drawing inspiration from a variety of sources, Michelle McFarland propels The Wedding Shoppe to new heights.
![](/pub/photo/thumb/StorefrontFiori33_04_fitbox_768x569.jpg)
The VOWS Profile: Fiori Bridal Couture - Hidden Gem
Jul 1, 2022
In tiny Essex Junction, Vt., family-owned Fiori Bridal Boutique makes a big impression.
![](/pub/photo/thumb/Storefront33_03_fitbox_768x569.jpg)
The VOWS Profile: Sposa Mia Couture - Love in the Lone Star State
May 1, 2022
In south Texas, Sposa Mia Couture dazzles with a resilient, customer-centric spirit and sparkling new boutique.