The VOWS Profile
VOWS profiles retailers who have a minimum 10-year history of success, broad community involvement, and exceptional customer service. To be considered for a profile Click Here for the Store Profile Request form.

Marcella's Bridal...Debt-Free and Thriving!
Mar 1, 2023
Marcella's Bridal: Strong financial acumen and a heart for the customer propels family-owned Spokane, Wash.-boutique’s success.

Sarah's Bridal Gallery...Building the "Why"
Jan 2, 2023
Sarah's Bridal Gallery: After 20 years in bridal, Sarah Lauer leans on an evolving sense of purpose to drive her boutique’s success.

White Magnolia: 10 Stores and Counting!
Nov 18, 2022
White Magnolia Bridal Collection owners Kerrie Hileman and Mallory Thorburn continue to expand their successful multi-city concept.

The VOWS Profile: The Wedding Shoppe
Sep 1, 2022
Drawing inspiration from a variety of sources, Michelle McFarland propels The Wedding Shoppe to new heights.

The VOWS Profile: Fiori Bridal Couture - Hidden Gem
Jul 1, 2022
In tiny Essex Junction, Vt., family-owned Fiori Bridal Boutique makes a big impression.

The VOWS Profile: Sposa Mia Couture - Love in the Lone Star State
May 1, 2022
In south Texas, Sposa Mia Couture dazzles with a resilient, customer-centric spirit and sparkling new boutique.

The VOWS Profile: Aurora Bridal - A Childhood Dream Come True
Mar 1, 2022
Florida boutique excels over nearly three decades thanks to a strong support system and flexible approach.

The VOWS Profile: Destiny's Bride - There's a Reason it's Called Destiny's
Dec 1, 2021
Lisa Daversa-Paurich guides Destiny's Bride to its 25th anniversary

The VOWS Profile: StarDust Celebrations - Healthy Habits
Sep 1, 2021
How a pair of former nurses captured success in the bridal retail game.

The VOWS Profile: Swoon Bridal - Making Brides Swoon
Jul 1, 2021
Michelle Depoali and her team in Reno, Nev., have captured success with a vibrant culture, compelling gown selection and “kill ‘em with kindness” attitude.

The VOWS Profile: Finding Her Bridal Bliss - Bri'Zan Couture
May 1, 2021
Owner Sue Cerulli delivers custom work and high-touch service in suburban Chicago.

Modern Bride & Formal Shop: 35 Years of Loving Bridal
Mar 1, 2021
New Hampshire legacy store carves footprint of excellence in spite of challenges, crises and COVID-19.