The VOWS Profile
VOWS profiles retailers who have a minimum 10-year history of success, broad community involvement, and exceptional customer service. To be considered for a profile Click Here for the Store Profile Request form.
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The VOWS Profile: Aurora Bridal - A Childhood Dream Come True
Mar 1, 2022
Florida boutique excels over nearly three decades thanks to a strong support system and flexible approach.
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The VOWS Profile: Destiny's Bride - There's a Reason it's Called Destiny's
Dec 1, 2021
Lisa Daversa-Paurich guides Destiny's Bride to its 25th anniversary
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The VOWS Profile: StarDust Celebrations - Healthy Habits
Sep 1, 2021
How a pair of former nurses captured success in the bridal retail game.
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The VOWS Profile: Swoon Bridal - Making Brides Swoon
Jul 1, 2021
Michelle Depoali and her team in Reno, Nev., have captured success with a vibrant culture, compelling gown selection and “kill ‘em with kindness” attitude.
![Bri Zan Couture is located approximately 30 miles west of downtown Chicago Bri Zan Couture is located approximately 30 miles west of downtown Chicago](/pub/photo/thumb/3A4A5295TOC32_03_fitbox_768x569.jpg)
The VOWS Profile: Finding Her Bridal Bliss - Bri'Zan Couture
May 1, 2021
Owner Sue Cerulli delivers custom work and high-touch service in suburban Chicago.
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Modern Bride & Formal Shop: 35 Years of Loving Bridal
Mar 1, 2021
New Hampshire legacy store carves footprint of excellence in spite of challenges, crises and COVID-19.
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Bridal Boutique: A Bridal Star in the Lone Star State
Feb 9, 2021
Lewisville, Texas-based Bridal Boutique excels into its fourth decade.
![Columbia staff. Columbia staff.](/pub/photo/thumb/NYBrideGroom31_06_0015_fitbox_768x569.jpg)
New York Bride & Groom: Finding a Winning Formula
Dec 1, 2020
Across 26 years, three states and two generations, New York Bride & Groom keeps rolling.
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The Princess Experience - Princess Bridals
Sep 1, 2020
Family-owned N.Y. boutique celebrates 50 years of service, selection and smiles.
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Cheers to 50 Years! - Julie Allen Bridals
Mar 1, 2020
As it celebrates its golden anniversary, Connecticut boutique reflects on lively five-decades-long run.
![A look at the boutique upon entering the front door. Because Miss Ruby is located on the second floor in a loft space, it doesn’t have a typical store front. A look at the boutique upon entering the front door. Because Miss Ruby is located on the second floor in a loft space, it doesn’t have a typical store front.](/pub/photo/thumb/6_31_01_fitbox_768x569.jpg)
The Entrepreneurial Way - Miss Ruby
Jan 1, 2020
A creative, proactive approach puts Wisconsin boutique ahead of modern retail challenges.