The VOWS Profile
VOWS profiles retailers who have a minimum 10-year history of success, broad community involvement, and exceptional customer service. To be considered for a profile Click Here for the Store Profile Request form.

Monica's Bridal...Gut Feelings and Gorgeous Gowns
Dec 1, 2023
Chattanooga boutique thrives with clarity, confidence and a complementary team.

The Ultimate...Thriving Through Transformation
Sep 1, 2023
The Ultimate. . . Peabody, Mass. boutique excels for 54+ years by embracing change.

Janene's Bridal... Harmony & Heritage
Jul 1, 2023
Janene's Bridal...An unfolding love story, straight from the heart of the San Francisco region.

How Seng Couture Learned to Soar
May 1, 2023
After a bleak start, the family-owned boutique has become one of New Jersey’s top bridal boutiques over the last decade.

Marcella's Bridal...Debt-Free and Thriving!
Mar 1, 2023
Marcella's Bridal: Strong financial acumen and a heart for the customer propels family-owned Spokane, Wash.-boutique’s success.

Sarah's Bridal Gallery...Building the "Why"
Jan 2, 2023
Sarah's Bridal Gallery: After 20 years in bridal, Sarah Lauer leans on an evolving sense of purpose to drive her boutique’s success.

White Magnolia: 10 Stores and Counting!
Nov 18, 2022
White Magnolia Bridal Collection owners Kerrie Hileman and Mallory Thorburn continue to expand their successful multi-city concept.

The VOWS Profile: The Wedding Shoppe
Sep 1, 2022
Drawing inspiration from a variety of sources, Michelle McFarland propels The Wedding Shoppe to new heights.

The VOWS Profile: Fiori Bridal Couture - Hidden Gem
Jul 1, 2022
In tiny Essex Junction, Vt., family-owned Fiori Bridal Boutique makes a big impression.

The VOWS Profile: Sposa Mia Couture - Love in the Lone Star State
May 1, 2022
In south Texas, Sposa Mia Couture dazzles with a resilient, customer-centric spirit and sparkling new boutique.

The VOWS Profile: Aurora Bridal - A Childhood Dream Come True
Mar 1, 2022
Florida boutique excels over nearly three decades thanks to a strong support system and flexible approach.

The VOWS Profile: Destiny's Bride - There's a Reason it's Called Destiny's
Dec 1, 2021
Lisa Daversa-Paurich guides Destiny's Bride to its 25th anniversary

The VOWS Profile: StarDust Celebrations - Healthy Habits
Sep 1, 2021
How a pair of former nurses captured success in the bridal retail game.