The VOWS Profile

Chattanooga boutique thrives with clarity, confidence and a complementary team.

The Ultimate. . . Peabody, Mass. boutique excels for 54+ years by embracing change. 

Janene's Bridal...An unfolding love story, straight from the heart of the San Francisco region.

After a bleak start, the family-owned boutique has become one of New Jersey’s top bridal boutiques over the last decade.

Marcella's Bridal: Strong financial acumen and a heart for the customer propels family-owned Spokane, Wash.-boutique’s success.

Sarah's Bridal Gallery: After 20 years in bridal, Sarah Lauer leans on an evolving sense of purpose to drive her boutique’s success.

White Magnolia Bridal Collection owners Kerrie Hileman and Mallory Thorburn continue to expand their successful multi-city concept.

Drawing inspiration from a variety of sources, Michelle McFarland propels The Wedding Shoppe to new heights.

In tiny Essex Junction, Vt., family-owned Fiori Bridal Boutique makes a big impression.

In south Texas, Sposa Mia Couture dazzles with a resilient, customer-centric spirit and sparkling new boutique.

Florida boutique excels over nearly three decades thanks to a strong support system and flexible approach.

Lisa Daversa-Paurich guides Destiny's Bride to its 25th anniversary

How a pair of former nurses captured success in the bridal retail game.