Features
The following features have been published within VOWS magazine within this past year, and are available here as each story is very topical and of continued interest to our subscribers.
Please note that not every story published in VOWS is available on line.
If you are looking for current or past articles on a specific topic (such as selling, training, accessories, merchandising, etc, submit a request HERE and we'll search the VOWS archive and follow up!
The VOWS Profile
To view the online archive of current and past VOWS Store Profiles, please visit this page:
https://www.vowsmagazine.com/retail-standout
Spring 2023 Market Review - Chicago
Sep 1, 2022
Our gallery of the faces, fashion and fun of August Markets – Chicago
Spring 2023 Market Review - Chicago: Designers at the Drake
Sep 1, 2022
Our gallery of the faces, fashion and fun of August Markets – Chicago Designers at the Drake!
Spring 2023 Market Review - Las Vegas
Sep 1, 2022
Our gallery of the faces, fashion and fun of August Markets – Las Vegas!
Spring 2023 Market Review - Atlanta
Sep 1, 2022
Our gallery of the faces, fashion and fun of August Markets – Atlanta!
One Fine Day Bridal Market Brings Fresh Collective of Talent to NYC
Oct 3, 2022
More than 1,200 bridal retailers will have access to many of the world’s most fashion-forward bridal designers Oct. 12-14, 2022
Encouraging Stylists to Stay
Jul 1, 2022
Stay interviews are becoming an increasingly popular employee-retention method.
Advertising During a Downturn
Jul 1, 2022
When the economy gets rough it’s crucial to keep going – but focus on an uplifting message.
She Walks Through the Door and Sees?
Mar 1, 2022
You only get one chance to wow them – here’s how 16 boutiques do it.
Morilee patriarch and visionary Arthur Udell passes
Jan 10, 2022
Arthur Udell, patriarch of Morilee, business visionary, trend setter and industry guiding force passed away at age 93 with his beloved wife of 70 years, Evlynn, by his side.
Build a Community, Not Just an Audience
Feb 1, 2022
Strike balance in your marketing efforts, building meaningful relationships along the way.
VOWS Resource Profile - Sarah Alouache
Dec 27, 2021
Sarah Alouache’s début launch has caught the attention of media, influencers, and brides with her focus on authentic, modern, and luxurious gowns and dresses…
Counter COVID stress with staff meetings that Rock!
Dec 1, 2021
Eight ways to counter COVID stress... and boost morale, build resilience and strengthen relationships
The Perfect Fit Web Designer for Bridal Boutiques
Oct 18, 2021
by Brian Lawrence
Hiring a bridal-focused professional for a web refresh offers many benefits for bridal boutiques looking to update their online presentation
