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Features

The following features have been published within VOWS magazine within this past year, and are available here as each story is very topical and of continued interest to our subscribers.
Please note that not every story published in VOWS is available on line. 

Attn VOWS subscribers:
If you are looking for current or past articles on a specific topic (such as selling, training, accessories, merchandising, etc, submit a request HERE and we'll search the VOWS archive and follow up!

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The Outdoor Experience at Tulle Bridal is a popular alternative for customers rather than shopping indoors.

Socially Distanced Layouts

Sep 1, 2020 by Hilary Daninhirsch

Six creative ways boutiques are reconfiguring space in the COVID era.

Staff members and brides wearing masks became commonplace this spring. The practice is likely to stick at many bridal shops around the U.S. until a vaccine for COVID-19 becomes readily available. (Courtesy of Country Bridals & Formal Wear)

Evolving Appointments

Jul 1, 2020 by Daniel P. Smith, Contributing Writer

In the new normal, bridal appointments are likely to look a bit different.

The shimmering wall of sequins behind the checkout desk at Coreena’s Bridal Boutique sees brides off with some glamour.

Check Out In Style

Sep 1, 2019 by Amanda Baltazar, Contributing Writer

Send brides off with a bang with a memorable checkout desk.

Making an Impact in Your Community

Jul 1, 2019 by Karon Warren, Contributing Writer

Five retailers who have found purpose and joy through giving back.

Secrets to Social-Media Success

Nov 1, 2018 by Karon Warren, Contributing Writer

10 tried-and-true tips for increasing your organic reach.

Parlors have long been used for family occasions, including weddings, and Uptown Bridal & Boutique s sitting parlor allows a bride and her guests to gather in a cozy space before the beginning of the group s private appointment.

The Art of the Brand Story

Sep 1, 2018 by Daniel P. Smith, Contributing Writer

It's a compelling way to inspire and resonate with consumers.

Brand It!

Sep 1, 2018 by Allison Deerr, Contributing Writer

Six ways to imprint your message
inside the store and out.

A Natural Evolution

Jul 1, 2018 by Karon Warren, Contributing Writer

Five methods for turning
social-media fans into paying customers.

Connecting Up Front

Jul 1, 2018 by Katie Roberts, Contributing Writer

Make the most of the first five minutes
when the bride steps into your store.

Going Omnichannel

May 1, 2018 by Daniel P. Smith, Contributing Writer

The perks and perils of adopting a brick-and-click approach.

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VOWS Magazine
949-388-4848
About VOWS

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VOWS: Magazine focuses on the day-to-day operations of an independent bridal salon and wedding consultant, as well as trends of bridal designers and accessories.

VOWS: delivers a targeted, engaged readership that fully interacts with editorial departments and advertising messages in a premium print and digital environment, and through active social media platforms.

For details on structuring an advertising and complementing edit strategy, please contact

Peter Grimes, publisher, 949 388 4848

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VOWS: magazine is a bimonthly publication specifically designed for the bridal and wedding professional, with a particular emphasis on salon operations and bridal fashion trends. It is not available on newsstands.

Subscription rates are $30 per year, for 6 bimonthly issues. $52 for two years, 12 issues, $55 US for International. To subscribe, or check the status of your subscription Click Here.

For details about back issues: info@vowsmagazine.com.

 
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