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Features

The following features have been published within VOWS magazine within this past year, and are available here as each story is very topical and of continued interest to our subscribers.
Please note that not every story published in VOWS is available on line. 

Attn VOWS subscribers:
If you are looking for current or past articles on a specific topic (such as selling, training, accessories, merchandising, etc, submit a request HERE and we'll search the VOWS archive and follow up!

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Maggie Sottero Designs showcased on the catwalk at Barcelona Bridal Fashion Week for the first time in April 2018. This was also the company’s first time having Curve on the runway.

Plus size bridal popularity surges; transforming industry

Jan 8, 2019 by Shannon Hurd, Editor in Chief

Plus-size bridal’s popularity has surged
in recent years, transforming the industry in big ways.

read more

Secrets to Social-Media Success

Nov 1, 2018 by Karon Warren, Contributing Writer

10 tried-and-true tips for increasing your organic reach.

read more

Parlors have long been used for family occasions, including weddings, and Uptown Bridal & Boutique s sitting parlor allows a bride and her guests to gather in a cozy space before the beginning of the group s private appointment.

The Art of the Brand Story

Sep 1, 2018 by Daniel P. Smith, Contributing Writer

It's a compelling way to inspire and resonate with consumers.

read more

Brand It!

Sep 1, 2018 by Allison Deerr, Contributing Writer

Six ways to imprint your message
inside the store and out.

read more

A Natural Evolution

Jul 1, 2018 by Karon Warren, Contributing Writer

Five methods for turning
social-media fans into paying customers.

read more

Connecting Up Front

Jul 1, 2018 by Katie Roberts, Contributing Writer

Make the most of the first five minutes
when the bride steps into your store.

read more

Going Omnichannel

May 1, 2018 by Daniel P. Smith, Contributing Writer

The perks and perils of adopting a brick-and-click approach.

read more

Six Things to Stop Doing on Social Media

Mar 1, 2018 by Allison Deerr, Contributing Writer

Bad habits you must break now!

read more

Toxic Transactions

Mar 1, 2018 by Amanda Baltazar, Contributing Writer

Retail rudeness is becoming an epidemic;
what can you do about it?

read more

Taking the Podcasting Plunge

Jan 1, 2018 by Daniel P. Smith, Contributing Writer

The ins and outs of this emerging medium.

read more

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VOWS Magazine
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VOWS: Magazine focuses on the day-to-day operations of an independent bridal salon and wedding consultant, as well as trends of bridal designers and accessories.

VOWS: delivers a targeted, engaged readership that fully interacts with editorial departments and advertising messages in a premium print and digital environment, and through active social media platforms.

For details on structuring an advertising and complementing edit strategy, please contact

Peter Grimes, publisher,or Matt Grimes. advertising manager: 949 388 4848

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VOWS: magazine is a bimonthly publication specifically designed for the bridal and wedding professional, with a particular emphasis on salon operations and bridal fashion trends. It is not available on newsstands.

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For details about back issues: info@vowsmagazine.com.

 
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