Subscribe   About VOWS        


The following features have been published within VOWS magazine within this past year, and are available here as each story is very topical and of continued interest to our subscribers.
Please note that not every story published in VOWS is available on line. 

Attn VOWS subscribers:
If you are looking for current or past articles on a specific topic (such as selling, training, accessories, merchandising, etc, submit a request HERE and we'll search the VOWS archive and follow up!

The shimmering wall of sequins behind the checkout desk at Coreena’s Bridal Boutique sees brides off with some glamour.

Check Out In Style

Send brides off with a bang with a memorable checkout desk.

read more

Making an Impact in Your Community

Five retailers who have found purpose and joy through giving back.

read more

Secrets to Social-Media Success

10 tried-and-true tips for increasing your organic reach.

read more

Parlors have long been used for family occasions, including weddings, and Uptown Bridal & Boutique s sitting parlor allows a bride and her guests to gather in a cozy space before the beginning of the group s private appointment.

The Art of the Brand Story

It's a compelling way to inspire and resonate with consumers.

read more

Brand It!

Six ways to imprint your message
inside the store and out.

read more

A Natural Evolution

Five methods for turning
social-media fans into paying customers.

read more

Connecting Up Front

Make the most of the first five minutes
when the bride steps into your store.

read more

Going Omnichannel

The perks and perils of adopting a brick-and-click approach.

read more

Toxic Transactions

Retail rudeness is becoming an epidemic;
what can you do about it?

read more

Web Design and Web Development by Buildable