Features
The following features have been published within VOWS magazine within this past year, and are available here as each story is very topical and of continued interest to our subscribers.
Please note that not every story published in VOWS is available on line.
If you are looking for current or past articles on a specific topic (such as selling, training, accessories, merchandising, etc, submit a request HERE and we'll search the VOWS archive and follow up!
The VOWS Profile
To view the online archive of current and past VOWS Store Profiles, please visit this page:
https://www.vowsmagazine.com/retail-standout
She Walks Through the Door and Sees?
Mar 1, 2022
You only get one chance to wow them – here’s how 16 boutiques do it.
Morilee patriarch and visionary Arthur Udell passes
Jan 10, 2022
Arthur Udell, patriarch of Morilee, business visionary, trend setter and industry guiding force passed away at age 93 with his beloved wife of 70 years, Evlynn, by his side.
Build a Community, Not Just an Audience
Feb 1, 2022
Strike balance in your marketing efforts, building meaningful relationships along the way.
VOWS Resource Profile - Sarah Alouache
Dec 27, 2021
Sarah Alouache’s début launch has caught the attention of media, influencers, and brides with her focus on authentic, modern, and luxurious gowns and dresses…
Counter COVID stress with staff meetings that Rock!
Dec 1, 2021
Eight ways to counter COVID stress... and boost morale, build resilience and strengthen relationships
The Perfect Fit Web Designer for Bridal Boutiques
Oct 18, 2021
by Brian Lawrence
Hiring a bridal-focused professional for a web refresh offers many benefits for bridal boutiques looking to update their online presentation
Essense True Society franchise program expands
Oct 1, 2021
Sue Rosenberger owner of Fantastic Finds, Lansing, Mich., has opened the first domestic True Society bridal store as part of Essense of Australia’s store partner program.
Slay Social Media in 2021with fresh ideas, trends and strategies
Feb 10, 2021
Slay Social Media in 2021with fresh ideas, trends and strategies for dominating the New Year.
Socially Distanced Layouts
Sep 1, 2020
Six creative ways boutiques are reconfiguring space in the COVID era.
Evolving Appointments
Jul 1, 2020
In the new normal, bridal appointments are likely to look a bit different.
Making an Impact in Your Community
Jul 1, 2019
Five retailers who have found purpose and joy through giving back.
Secrets to Social-Media Success
Nov 1, 2018
10 tried-and-true tips for increasing your organic reach.
