Features
The following features have been published within VOWS magazine, and are available here as each is topical and of continued interest to our readers.
Please note that not every story published in VOWS is available on line.
If you are looking for current or past articles on a specific topic (such as selling, training, accessories, merchandising, etc, submit a request HERE and we'll search the VOWS archive and follow up!
NOTE:
To view the online archive of current and past VOWS Store Profiles, please visit this page:
https://www.vowsmagazine.com/retail-standout
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Build a Community, Not Just an Audience
Feb 1, 2022
Strike balance in your marketing efforts, building meaningful relationships along the way.
![Sarah Alouache, designer, founder - Sarah Alouache Bridal Collection,celebrates every bit of the modern bride s unique personality. Sarah Alouache, designer, founder - Sarah Alouache Bridal Collection,celebrates every bit of the modern bride s unique personality.](/pub/photo/thumb/SarahAWeb2Rv32_06_fitbox_768x569.jpg)
VOWS Resource Profile - Sarah Alouache
Dec 27, 2021
Sarah Alouache’s début launch has caught the attention of media, influencers, and brides with her focus on authentic, modern, and luxurious gowns and dresses…
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Counter COVID stress with staff meetings that Rock!
Dec 1, 2021
Eight ways to counter COVID stress... and boost morale, build resilience and strengthen relationships
![Country Bridals refreshed website features a contemporary, easily accessible format Country Bridals refreshed website features a contemporary, easily accessible format](/pub/photo/thumb/CB-homepage_fitbox_768x569.jpg)
The Perfect Fit Web Designer for Bridal Boutiques
Oct 18, 2021
by Brian Lawrence
Hiring a bridal-focused professional for a web refresh offers many benefits for bridal boutiques looking to update their online presentation
![The True Society support staff congratulates Sue Rosenberger on the opening of the first domestic franchise store, including from left to right: Casey Giannola, True Society Digital Account Manager; Justin Tripp, True Society Vice President of Retail Operations; Sue Rosenberger, True Society Store Owner, Bailey Phegley, True Society Customer Experience Manager. The True Society support staff congratulates Sue Rosenberger on the opening of the first domestic franchise store, including from left to right: Casey Giannola, True Society Digital Account Manager; Justin Tripp, True Society Vice President of Retail Operations; Sue Rosenberger, True Society Store Owner, Bailey Phegley, True Society Customer Experience Manager.](/pub/photo/thumb/TrueSocietyRbbon32_05_fitbox_768x569.jpg)
Essense True Society franchise program expands
Oct 1, 2021
Sue Rosenberger owner of Fantastic Finds, Lansing, Mich., has opened the first domestic True Society bridal store as part of Essense of Australia’s store partner program.
Slay Social Media in 2021with fresh ideas, trends and strategies
Feb 10, 2021
Slay Social Media in 2021with fresh ideas, trends and strategies for dominating the New Year.
![The Outdoor Experience at Tulle Bridal is a popular alternative for customers rather than shopping indoors. The Outdoor Experience at Tulle Bridal is a popular alternative for customers rather than shopping indoors.](/pub/photo/thumb/TulleBridals31_05_fitbox_768x569.jpg)
Socially Distanced Layouts
Sep 1, 2020
Six creative ways boutiques are reconfiguring space in the COVID era.
![Staff members and brides wearing masks became commonplace this spring. The practice is likely to stick at many bridal shops around the U.S. until a vaccine for COVID-19 becomes readily available. (Courtesy of Country Bridals & Formal Wear) Staff members and brides wearing masks became commonplace this spring. The practice is likely to stick at many bridal shops around the U.S. until a vaccine for COVID-19 becomes readily available. (Courtesy of Country Bridals & Formal Wear)](/pub/photo/thumb/CountryBridals31_04_fitbox_768x569.jpg)
Evolving Appointments
Jul 1, 2020
In the new normal, bridal appointments are likely to look a bit different.
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Making an Impact in Your Community
Jul 1, 2019
Five retailers who have found purpose and joy through giving back.
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Secrets to Social-Media Success
Nov 1, 2018
10 tried-and-true tips for increasing your organic reach.
![Parlors have long been used for family occasions, including weddings, and Uptown Bridal & Boutique s sitting parlor allows a bride and her guests to gather in a cozy space before the beginning of the group s private appointment. Parlors have long been used for family occasions, including weddings, and Uptown Bridal & Boutique s sitting parlor allows a bride and her guests to gather in a cozy space before the beginning of the group s private appointment.](/pub/photo/thumb/Uptown-Parlour_fitbox_768x569.jpg)
The Art of the Brand Story
Sep 1, 2018
It's a compelling way to inspire and resonate with consumers.