“Find something you’re passionate about and keep tremendously interested in it.”
This quote, by the famous chef Julia Child, has always spoken to me. In fact, it’s practically my life motto. I’ve always been one to chase my passions, and interestingly, many of the coolest things that have happened to me as well as some of the best opportunities have occurred when emerging myself in worlds that make me happy.
One example: I’m a season ticket holder for the Colorado Rockies, and have somewhat built up a following as a super fan in that community. This has led to (among other things) the chance to throw out a first pitch at a game, the opportunity to be interviewed on TV multiple times and even an invitation to be an inaugural member of MLB’s Fan Council. I prioritize the Rockies because attending games brings joy and adds balance to my life. The friendships, networking, open doors, creative spark and other awesome things that have occurred as a result have just been bonuses.
Such was the inspiration for our story “Dresses by Day, Dance Floors by Night” (pg. 58 in our December 2025 issue), which profiles a handful of retailers’ “after work” passions and hobbies. These hobbies are diverse, ranging from dancing to gardening to visiting theme parks and fostering pets. But one element they all share: helping the people involved feel complete.
“The reality is that if I don’t do both, I don’t feel like a whole person,” says Jillian Forsberg, owner of Dress Gallery in Wichita, Kan. and author of multiple books including the historical fiction novel “The Rhino Keeper” (2024).
This is a sentiment many can relate to. And, I would argue, spending time on your hobbies ultimately helps you build a better business. It’s not just about taking care of yourself so you can be in the right mindset and physical condition to help others. It’s also about stimulating another part of your brain – giving yourself a chance to think outside the box and spark creative ideas you can then apply to your boutique.
So, in short, you should never feel guilty for regularly carving out time to indulge in your passions. In fact, consider it a non-negotiable necessity and prioritize it as one of the best things you can do for yourself. Not only will you have a ton of fun but ultimately, your business will thank you!
