VOWS Magazine | Bridal business magazine for retailers

Store Profiles

D'Royal Dazzles

From an unconventional start, D’Royal Bride rises to be one of the premier bridal shops in Puerto Rico.

God, Guns & Growth

The faith-fueled blueprint behind one of Oklahoma’s most beloved – and profitable – bridal brands.

Legacy, Leadership, Longevity

How Bridal and Formal has thrived through 46 years, three generations and countless trends.

Industry Links

The following link list is provided as a service for VOWS subscribers, and is meant as a quick reference to markets, consultants and other educational resources.
To be included in this list, please email Link addition.

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Publisher's Blog

Peter Grimes, Publisher and founder of VOWS Magazine, addresses industry issues, and can be reached at 949 388 4848 or via email

Tariff Delays

Trying to stay up-to-date in the midst of a tariff war that confounded us all.

No Laughing Matter?

Brides in 2025?

Perspectives - Guest Column

Editor's Blog

Shannon, Editor in Chief, oversees the editorial staff, content and direction of VOWS and its platforms. She often writes on the intersection of business and life.

Scrolling with My Nieces

The takeaway: you must hook them immediately or risk losing a customer.

Use AI to Spark Ideas, Not Replace Them

Keep Calm and Sell On!