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Editor's Blog

Shannon Hurd, Editor in Chief, oversees the editorial staff, content and direction of VOWS and its platforms. She often writes on the intersection of business and life. 

Four Ways to Demonstrate Leadership During a Time of Crisis

You can make the difference between your boutique’s surviving/thriving or closing its doors.

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Wedding Prep Continues

A bride’s opinion is influenced by everything happening around her.

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My Sister-in-Law, the Bride

An on-a-whim shopping trip leads to “Yes!”

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Side Notes About Today's Bride

Statistics and numbers only tell part of the story.

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FAQs and Other Things

Fun Projects on the horizon!


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Me (second from R) at 16 ready for prom with Dave and friends.

Prom Memories

Excellent service never goes out of style.


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Compensation Survey Notes

Statistics provide framework but consistent themes are most telling.

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Confessions of a Rack Queen

After a lifetime of being labeled "not good enough" the body positivity movement feels like a breath of fresh air.

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Rapid Response Program Debuts

Our mission: respond to any online story that misrepresents the industry

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