Editor's Blog
Shannon, Editor in Chief, oversees the editorial staff, content and direction of VOWS and its platforms. She often writes on the intersection of business and life.
![Insights from the Aisles](/pub/photo/thumbnail_alteredstate.jpg)
Insights from the Aisles
Jan 1, 2024
by Shannon, Editor In Chief
Small gestures can forge strong connections with customers.
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Thriving in the Influencer Era
Dec 1, 2023
by Shannon, Editor In Chief
15 stats all boutique owners need to know.
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Beyond the Numbers
Sep 1, 2023
by Shannon, Editor In Chief
The gown remains a top priority; ongoing hospitality training will be essential.
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Do You YouTube?
Jul 1, 2023
by Shannon, Editor In Chief
Tap into the world’s second-largest search engine’s huge potential!
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Social Media's Evolving Landscape
May 1, 2023
by Shannon, Editor In Chief
Things are changing but each site still has a purpose.
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The Power of Going Above and Beyond
Mar 1, 2023
by Shannon, Editor In Chief
Now more than ever, customers crave extraordinary service.
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A Breath of Fresh Air
Jan 1, 2023
by Shannon, Editor In Chief
Experiencing amazing service reminds of what is often missing.
![Forsberg explains the bridesmaids’ layout at Dress Gallery in Wichita, Kan. Instagram: @vowsmagazine Forsberg explains the bridesmaids’ layout at Dress Gallery in Wichita, Kan. Instagram: @vowsmagazine](/pub/photo/thumb/EditNote_DG1_33_06_fitbox_768x569.jpg)
User Generated Content is All the Rage
Nov 1, 2022
by Shannon, Editor In Chief
It exudes authenticity while forming a connection with followers.
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New Feature Alert!
Sep 1, 2022
by Shannon, Editor In Chief
Video clips add another dimension, making a connection in a different way.
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Anchor in the Storm
Jul 1, 2022
by Shannon Hurd, Editor In Chief
Providing an amazing shopping experience is more important than ever.
![My niece, Emerson, and I playing Roblox last summer. My niece, Emerson, and I playing Roblox last summer.](/pub/photo/thumb/EdNote_EmandI33_03_fitbox_768x569.jpg)
Addicted to the Metaverse
May 1, 2022
by Shannon Hurd, Editor In Chief
I’ve had a taste of what’s to come for social media – and it’s definitely cool!