Subscribe   About VOWS        

LOG IN

Publisher's Blog

Peter Grimes, Publisher and founder of VOWS MagazineHis comments are presented in each issue's Publisher's Note, and often address industry issues and pertinent news of the day. He can be reached at 949 388 4848 or via email

Weather the storm

The cancellation and postponement of Bridal Markets is a stark reminder that to best weather this storm, we need to continue to support one another

As if bridal isn't difficult enough

As if bridal retail isn’t difficult enough what with the speed of changing bride demographics and shopping preferences; the ongoing and very visible financial struggles of David’s Bridal ...

Extend the "Experience" Through to Follow Up

The customer of 2020 will be more informed and in charge of the experience they receive.

Stores tell their stories to contrast with David's Bridal

Stores are working towards countering the negative press about the turmoil at David's Bridal by blogging and posting links to the news stories, and by contrasting their stories with that of ...

David's Bridal's struggles continue... independents can take advantage

In case you missed it… David’s Bridal missed an interest payment due on $270 million in unsecured notes, according to an article posted yesterday by RetailDive. You can read it here: davids ...

Bridal Retailer as Alchemist

Striving to convert the everyday into something extraordinary. . .

Turmoil online??

Maybe the ecommerce only approach of wedding websites is not the panacea these sites claim...

Past time to support the importance of the gown

It is beyond time for bridal consumer media and bloggers who make their living advising the bride to emphasize the value, importance and central role of the gown. . . not just how to save money on its purchase.

State of Industry

I believe our best is exactly what your Millennial brides want and expect.

Web Design and Web Development by Buildable