Publisher's Blog
Peter Grimes, Publisher and founder of VOWS Magazine, addresses industry issues, and can be reached at 949 388 4848 or via email

A Glimmer of Activity Shows Promise
Feb 8, 2021
Though we still have a ways to go to get back to pre-COVID sales volume numbers, we are seeing a glimmer of activ- ity nationally that seems to speak of a potentially fuller rebound by June. Granted, these glimmers are brighter for some regions of the country such asFlorida and Texas, but even in “hot spot” California stores are reporting an increase in activity. We’re ...

This too shall pass...not the end for independent bridal boutiques
Mar 19, 2020
Bridal retail is uniquely positioned to survive

Weather the storm
Mar 13, 2020
The cancellation and postponement of Bridal Markets is a stark reminder that to best weather this storm, we need to continue to support one another

Extend the "Experience" Through to Follow Up
May 1, 2019
The customer of 2020 will be more informed and in charge of the experience they receive.
Stores tell their stories to contrast with David's Bridal
Oct 18, 2018
Stores are working towards countering the negative press about the turmoil at David's Bridal by blogging and posting links to the news stories, and by contrasting their stories with that of David's. One store that has taken that effort a step or two further is J&B Bridals, Chambersburg, PA... owners Jim and Barbara Resh are running the following ad on two newscasts ...
David's Bridal's struggles continue... independents can take advantage
Oct 18, 2018
In case you missed it… David’s Bridal missed an interest payment due on $270 million in unsecured notes, according to an article posted yesterday by RetailDive. You can read it here: davids bridal misses debt payment According to the article, S&P analysts believe that David’s Bridal is highly unlikely to make the debt payment and will be forced to restructure its total debt ...

Bridal Retailer as Alchemist
Sep 1, 2018
Striving to convert the everyday into something extraordinary. . .

Turmoil online??
May 15, 2018
Maybe the ecommerce only approach of wedding websites is not the panacea these sites claim...

2024 Challenges. . . Opportunities
Dec 1, 2023
by Peter Grimes
Publisher
For those of us in this crazy industry, love will not quit, nor will it be stalled. . .

Today's Snapshot
Jul 1, 2023
UPDATE to Publisher’s note in this issue regarding David's Bridal and industry slump