Stores are working towards countering the negative press about the turmoil at David's Bridal by blogging and posting links to the news stories, and by contrasting their stories with that of David's.

One store that has taken that effort a step or two further is J&B Bridals, Chambersburg, PA... owners Jim and Barbara Resh are running the following ad on two newscasts a week on the #1 Station in their market. 

J&B Bridal ad


Tell us how you're promoting your story and store in the comments below, or send the details to