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Samantha Giancola (@sammisweetheart)  (center) poses In Bella Bridesmaids Freehold with her bridesmaids and the Bari Jay Luxe dress she fell in love with.

Bari Jay new Luxe Collection resonates with brides... including @sammisweetheart

Reaction to Bari Jays newly released Luxe Collection of bridesmaids dresses featuring the company’s new Luxe Stretch fabric has been very positive, including from Jersey Shore star, Instagram influencer and soon to be bride Samantha Giancola (@sammisweetheart

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Time to Get Serious About Small Business Saturday!

Get Serious About Small Business Saturday coming up Nov. 30! Here are seven tips for prepping staff, store and spirit.

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The Loop Dress from Dessy Group offers over 13 looks in one dress.

Dessy releases multiple look Loop Dress

The Dessy Group’s new patent-pending Loop Dress, designed by Carlos Saavedra provides a multitude of looks from one dress

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IPA Retailer Choice awards recognize stores, manufacturers

Stores, reps and manufacturers were recognized during International Prom Association's recent annual Retailers Choice Awards program and fund raiser for its International Promise Foundation.

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IBMA launches campaign to support shopping at specialty bridal boutiques

Come Find Your Yes! campaign invites brides-to-be to experience their “Yes” moment at their local bridal store

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Allison Webb for JLM Couture

Designer Spotlight: Spring 2020 Bridal!

Designers highlight their latest collections for Spring 2020.

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Malis Henderson acquired by Sarah Taylor

Malis-Henderson, Inc., the 80+ year-old bridal accessory Atelier has been acquired by Sarah Taylor, owner of It’s Your Day Bridal Boutique in LaSalle, ON.

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Bridal Industry urges Congressional action on China-Direct packages

National Bridal Retailers Association (NBRA) urges Congress to take action against China Direct goods that are often unregulated and evade tariffs and taxes.


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Dangerous Curves... new collection from Kayne and Librach

Johnathan Kayne joined creative forces with designer Phyllis Brasch Librach of Sydney’s Closet to launch  new "Dangerous Curves" collection

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Sophia and Camilla releases "OTR" dresses for last minute brides

Sophia & Camilla debuts "OTR" bridal collection for that last minute bride

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