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Lovely Bride s new maids collection in collaboration with Dessy.

Dessy and Lovely Bride collaborate on new maids collection

Dessy, partners with ‘the bridal brand for cool girls’ and bridal store chain Lovely Bride, to launch bridesmaids collection designed to push the envelope on design and trends.

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Trending - Color of the Year

Color of the Year - Classic Blue

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Tiana Platinum Gown from Allure Bridals new Disney Fairy Tales Weddings collection.

Allure Bridals releases new Disney Fairy Tale Weddings collection

In an announcement perfectly timed for Valentine's Day, Allure Bridals announced its first Disney Fairy Tale Weddings Collection, 16 styles in silhouettes and fabrications that capture the style and spirit of Disney Princess characters 

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Gary Wright, founder of National Bridal Service and long time supporter of brides, bridal boutiques and industry passed Jan. 2.

Gary Wright, founder NBS, beloved mentor to wedding industry passes

The President of National Bridal Service and Weddings Beautiful, Gary R. Wright, 77, died January 2 in his hometown of Richmond, Virginia

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Battle against counterfeiters heats up: Allure and Justin Alexander file against CloudFlare

Allure Bridals and Justin Alexander Bridal file additional lawsuit against CloudFlare, Inc, asserting trademark infringement

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Coalition of associations encourages Trump to suspend tariffs

ABPIA among the 150 association coalition Americans for Free Trade urging President Trump to suspend tariffs...

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CORRECTION... Knot Couture show dates April 18-20

DATE CORRECTION: The Knot Couture Bridal Market is April 18-20, Saturday through Monday

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Jeff Mendicino and team represent Mon Cheri in Southeast

Jeff Mendicino has taken over the Southeast region as sales representative for all Mon Cheri Bridals brands effective December 3...

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Pantone s Color of the Year for 2020, shown in a Dessy bridesmaid style.

Classic Blue is Pantone's 2020 Color of Year

The Pantone Color of the year for 2020 has been announced… and Dessy announces over 100 styles in Classic Blue...

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NBRA announces new benefits, gains non profit status

The National Bridal Retailers Association (NBRA) qualifies as a 501 ©6 non-profit organization...


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