Features

Parlors have long been used for family occasions, including weddings, and Uptown Bridal & Boutique s sitting parlor allows a bride and her guests to gather in a cozy space before the beginning of the group s private appointment.

The Art of the Brand Story

It's a compelling way to inspire and resonate with consumers.

The Art of the Brand Story

Brand It!

Six ways to imprint your message
inside the store and out.

Brand It!

A Natural Evolution

Five methods for turning
social-media fans into paying customers.

A Natural Evolution

Connecting Up Front

Make the most of the first five minutes
when the bride steps into your store.

Connecting Up Front

Going Omnichannel

The perks and perils of adopting a brick-and-click approach.

Going Omnichannel

More Features

More Updates

Store Profiles

Alexandra's Bridal Boutique: A Perfect Match

Partners in business and life, Alexandra's Bridal Boutique, Fall River, Mass., owners lift
bridal salon to new heights.

Alexandra's Bridal Boutique: A Perfect Match

Becoming a National Name

This fast-rising N.Y-based indie bridal boutique is pushing its way toward 20 U.S. locations.

Becoming a National Name

Curvaceous Couture Photo Credit: Lea Glass Photogaraphy

Fulfilling a Niche

Maryland-based bridal boutique finds success catering to curvy brides.

Fulfilling a Niche

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