Golden Threads of Success
Written by Shannon Hurd, Editor | Jan 1, 2025
How Poffie Girls turned challenges into a 50-year legacy.
2025 Economic Rebound?
Written by Phillip M. Perry | Jan 1, 2025
Predictions of growth may bring welcome relief
Resolution Revolution
Written by Shannon, Editor in Chief | Jan 1, 2025
Practical ideas to make 2025 your most productive yet.
Jan-February VOWS Digital edition
Written by VOWS staff | Jan 17, 2025
Features Poffie Girls... Modern Brides' Mindset, predictions for 2025... and more!
NBRA formulating tariff contingency plans
Written by Peter Grimes, Publisher | Jan 16, 2025
Campaign to raise awareness of impact on industry.
Update: Better Bridal Group and National Bridal Retailers Association
Written by VOWS staff | Jan 13, 2025
Angie Oven, president of BBG and NBRA, discusses associations' vision
Boost Sales and Drive Appointments with Website Personalization
Written by Tim McKee, President, BridalLive | Jan 12, 2025
Create an engaging journey to encourage consultations and visits
Pronovias... an adaptive strategy to align with emerging trends
Written by VOWS staff | Jan 10, 2025
CEO Marc Calabia discusses trends and strategy
Formal Markets Continues MCA Educational Partnership
Written by VOWS staff | Jan 9, 2025
2025 plans include in-person session just before April Buying Week
In Memory of Bridal Icon Jim Hjelm
Written by VOWS staff | Jan 3, 2025
James Clifford Hjelm, legendary bridal designer and industry pioneer passes
Nov-December VOWS Digital edition
Written by VOWS staff | Nov 18, 2024
Features K&B Bridals... and a look at 2025 Brides
National Bridal Market Chicago September 2024
Written by VOWS staff | Nov 1, 2024
The market wraps with a successful September show