Features

Parlors have long been used for family occasions, including weddings, and Uptown Bridal & Boutique s sitting parlor allows a bride and her guests to gather in a cozy space before the beginning of the group s private appointment.

The Art of the Brand Story

It's a compelling way to inspire and resonate with consumers.

The Art of the Brand Story

Brand It!

Six ways to imprint your message
inside the store and out.

Brand It!

A Natural Evolution

Five methods for turning
social-media fans into paying customers.

A Natural Evolution

Connecting Up Front

Make the most of the first five minutes
when the bride steps into your store.

Connecting Up Front

Going Omnichannel

The perks and perils of adopting a brick-and-click approach.

Going Omnichannel

More Features

Updates

David's Bridal casualty of excess; local bridal stores thrive in its shadow

11/16/2018

The latest financial news regarding David’s Bridal filing for bankruptcy and the chain’s uncertain future is not indicative of the health and stability of independent bridal retail.

ABPIA steps up legal fight, takes on CloudFlare

11/8/2018

In its most aggressive legal action to date, the ABPIA has underwritten a potentially landmark lawsuit filed by Maggie Sottero Designs and Mon Cheri Bridals against CloudFlare, Inc., for copyright and trademark infringements committed by its clients.

Trending Maids

9/1/2018

Spring 2019 Bridesmaids Trends

The Royal Treatment

7/1/2018

The July theme showcases designs inspired by the Royal Ceremony Gown.

National Bridal Market announces August dates for 2019

10/17/2018

The National Bridal Market Chicago has finalized its 2019 Market date for its Spring 2020 market as Sunday through Tuesday, August 25th - August 27th.    

Lisa Litt, center, announced at the event that Lili Bridals is now a Wtoo by Watters flagship store. Models wearing Wtoo Fall ‘18 collection.

Lili Bridals celebrates 60 years of success and service

9/21/2018

Lili Bridals’ commemorated its 60th anniversary with an epic event that noted its long history while celebrating what’s yet to come.

http://www.ArianaVara.com.

Ariana Vara, new Latina bridal, Quincie collection, debuts

7/16/2018

Ariana Vara, a new Quinceañera, Bridal and Communion collection designed for the Latina market has been finalized by Mon Cheri Bridal and Randy Friedman

Maggie Sottero Designs acquires UK distribution company; receives awards

7/16/2018

Maggie Sottero Designs has decided to acquire its UK operations with the announcement of its distributor’s retirement; receives industry awards

Venus Bridal introduces Multi-Looks bridal collection

7/11/2018

Venus Bridal has introduced what it is calling an all-in-one Multi-Looks bridal collection.

Ada James intros new bridal collections designed by Patrice Catan, JCH

7/12/2018

Ada James Collections will be launching two new bridal lines created and designed by industry veterans Patrice Catan and award-winning designer JCH.

Colors Dress brings in designer di Montella; promotes Vitali as head designer

7/16/2018

Colors Dress brings in designer Rina di Montella; promotes Vitali as head designer 

NewYorkDress.com ventures into physical environment with Manhattan store

7/13/2018

NewYorkDress.com has opened its first retail store in the heart of New York City’s Fashion District.

More Updates

Retail Standout

Store Profiles

Alexandra's Bridal Boutique: A Perfect Match

Partners in business and life, Alexandra's Bridal Boutique, Fall River, Mass., owners lift
bridal salon to new heights.

Alexandra's Bridal Boutique: A Perfect Match

Becoming a National Name

This fast-rising N.Y-based indie bridal boutique is pushing its way toward 20 U.S. locations.

Becoming a National Name

Curvaceous Couture Photo Credit: Lea Glass Photogaraphy

Fulfilling a Niche

Maryland-based bridal boutique finds success catering to curvy brides.

Fulfilling a Niche

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VOWS Magazine focuses on the day-to-day operations of an independent bridal salon and wedding consultant, as well as trends of bridal designers and accessories.

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