National Bridal Market Chicago welcomes Italian Trade Agency for first time this August
Jun 28, 2022
National Bridal Market Chicago welcomes the Italian Trade Agency, with a dedicated area on the show floor featuring a curated assortment of Italian Bridal Brands.

The VOWS Profile: Sposa Mia Couture - Love in the Lone Star State
May 1, 2022
In south Texas, Sposa Mia Couture dazzles with a resilient, customer-centric spirit and sparkling new boutique.

Addicted to the Metaverse
May 1, 2022
by Shannon Hurd, Editor In Chief
I’ve had a taste of what’s to come for social media – and it’s definitely cool!

Casablanca Bridal CEO Kevin Lu's open letter to stores and industry
Mar 30, 2022
An open letter from the Kevin and Gloria Lu, CEO and co founder of Casablanca Bridal

Dessy Group launches Cynthia & Sahar, a new social occasion collection
Mar 28, 2022
Cynthia Vor Broker Dessy and Sahar Nasrolai collaborate in new Dessy Collection aptly named Cynthia & Sahar.

A peek at Bridal Collective's 2023 styles
Mar 25, 2022
Bridal Collective released a sneak peek of all-new styles from its anticipated 2023 collections for Blue by Enzoani, ÉLYSÉE, and ÉTOILE

Bridal Store Collaboration helps stores with excess inventory
Mar 18, 2022
Wedding Realm launches Bridal Store Collaboration (BSC), a free online store-only community to help solve excess inventory problems

Dazzling imagery for new Blush collection
Mar 17, 2022
The Blush Group debuted its latest collection for Homecoming, Winter Formals, and Social Occasion with vivid imagery.

She Walks Through the Door and Sees?
Mar 1, 2022
You only get one chance to wow them – here’s how 16 boutiques do it.

The VOWS Profile: Aurora Bridal - A Childhood Dream Come True
Mar 1, 2022
Florida boutique excels over nearly three decades thanks to a strong support system and flexible approach.

Let's Get Social!
Feb 1, 2022
by Shannon Hurd, Editor In Chief
Connecting, learning from & bonding. . . the magic formula!