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News

National Bridal Market Cancels October 2020 show

7/12/2020

After careful consideration, The National Bridal Market Chicago, previously rescheduled for October 11-13, 2020 has been canceled.

VOWS special COVID-19 : Industry Unites

5/25/2020

VOWS May/June 72-page section showcasing stores support for their communities, and heartfelt messages from over 30 brands presented here as booklet

Results of VOWS reader survey provide insights into COVID-19 impact on stores.

VOWS COVID-19 Survey Reveals How Stores Prepared and Re-opened

5/19/2020

Survey reveals attitudes, successes and disappointments as stores re-open

Market update: Prom Market on schedule; New York virtual

7/7/2020

Atlanta Markets proceeding as scheduled; New York virtual and split

Prom Palooza 2020 Gives High School Students Chance to Make Lifelong Memories

7/6/2020

#PromPalooza2020 provides opportunity to replace lost Prom experience

National Bridal Sales Event still on... registration open for limited time

5/20/2020

2020 National Bridal Sale Event is still scheduled for July 18-25, and registrations are open

Trending - Destination Showcase!

3/1/2020

The popularity of destination weddings continues to hold steady.

Atlanta's Vow Market postponed

3/11/2020

UPDATE:

Atlanta's Vow New World Bridal market is postponed to later date

Justin Alexander launches campaign with VOW to End Child Marriage

3/6/2020

Justin Alexander launches global campaign in collaboration with non-profit VOW to End Child Marriage and in time for International Women’s Day March 8.

Enzoani brings in renown designers to head Elysee division

2/21/2020

Christopher Russell and Mark Russell have joined Enzoani as Artistic Directors of its new ÉLYSÉE division.

Lovely Bride s new maids collection in collaboration with Dessy.

Dessy and Lovely Bride launch new maids collection

2/20/2020

Dessy and bridal store chain Lovely Bride launch collaborative bridesmaids collection designed to push the envelope on design and trends.

Tiana Platinum Gown from Allure Bridals new Disney Fairy Tales Weddings collection.

Allure Bridals releases new Disney Fairy Tale Weddings collection

2/14/2020

In an announcement perfectly timed for Valentine's Day, Allure Bridals announced its first Disney Fairy Tale Weddings Collection, 16 styles in silhouettes and fabrications that capture the style and spirit of Disney Princess characters 

More Updates

Retail Standout

Store Profiles

The Reopening Experience

Five geographically diverse boutiques share their stories..

The Reopening Experience

Cheers to 50 Years! - Julie Allen Bridals

As it celebrates its golden anniversary, Connecticut boutique reflects on lively five-decades-long run.

Cheers to 50 Years! - Julie Allen Bridals

A look at the boutique upon entering the front door. Because Miss Ruby is located on the second floor in a loft space, it doesn’t have a typical store front.

The Entrepreneurial Way - Miss Ruby

A creative, proactive approach puts Wisconsin boutique ahead of modern retail challenges.

The Entrepreneurial Way - Miss Ruby

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VOWS: Magazine focuses on the day-to-day operations of an independent bridal salon and wedding consultant, as well as trends of bridal designers and accessories.

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