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David Marquardt discusses Amelishan Bridals' Covid safety plan

9/3/2020

David Marquardt, second generation owner of Amelishan Bridal in Richfield, WI, speaks about the details of his extensive COVID-19 customer and employee plan..

UPDATE: New details for relief effort to aid Hurricane Laura-devastated bridal store

9/4/2020

9/4 NBRA UPDATE: effort to assist Vows by Victoria

Atlanta's in-person September show still on

8/14/2020

VOW | New World of Bridal still plans to host a physical market September 15-17, 2020 at AmericasMart in Atlanta, albeit with several changes.

An example of what a designer’s page will look like on The Bridal Council s new site.

The Bridal Council introduces virtual showroom platform

8/13/2020

The groups' designers have formed a unified sales and media platform on Pullquest.net for NY Luxury Bridal Fashion Week in October 2020.

Chicago launches The Studio to replace in-person market

8/11/2020

In lieu of its Spring 2021 in-person trade show, which was scheduled for August 2020 but canceled due to COVID-19 concerns, The National Bridal Market Chicago has launched a no-cost interactive platform for Buyers and Exhibitors to connect.

The Knot s first-ever virtual Couture Show will be held September 15-17

The Knot launches digital market experience

8/11/2020

After canceling its Spring 2021 in-person show due to ongoing COVID-19 concerns, The Knot Couture is launching its first-ever digital market experience.

National Bridal Market Cancels October 2020 show

7/12/2020

After careful consideration, The National Bridal Market Chicago, previously rescheduled for October 11-13, 2020 has been canceled.

VOWS special COVID-19 : Industry Unites

5/25/2020

VOWS May/June 72-page section showcasing stores support for their communities, and heartfelt messages from over 30 brands presented here as booklet

Results of VOWS reader survey provide insights into COVID-19 impact on stores.

VOWS COVID-19 Survey Reveals How Stores Prepared and Re-opened

5/19/2020

Survey reveals attitudes, successes and disappointments as stores re-open

Market update: Prom Market on schedule; New York virtual

7/7/2020

Atlanta Markets proceeding as scheduled; New York virtual and split

Prom Palooza 2020 Gives High School Students Chance to Make Lifelong Memories

7/6/2020

#PromPalooza2020 provides opportunity to replace lost Prom experience

National Bridal Sales Event still on... registration open for limited time

5/20/2020

2020 National Bridal Sale Event is still scheduled for July 18-25, and registrations are open

More Updates

Retail Standout

Store Profiles

The Reopening Experience

Five geographically diverse boutiques share their stories..

The Reopening Experience

Cheers to 50 Years! - Julie Allen Bridals

As it celebrates its golden anniversary, Connecticut boutique reflects on lively five-decades-long run.

Cheers to 50 Years! - Julie Allen Bridals

A look at the boutique upon entering the front door. Because Miss Ruby is located on the second floor in a loft space, it doesn’t have a typical store front.

The Entrepreneurial Way - Miss Ruby

A creative, proactive approach puts Wisconsin boutique ahead of modern retail challenges.

The Entrepreneurial Way - Miss Ruby

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VOWS: Magazine focuses on the day-to-day operations of an independent bridal salon and wedding consultant, as well as trends of bridal designers and accessories.

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