VOWS Magazine | Bridal business magazine for retailers

The Art of the Brand Story

It's a compelling way to inspire and resonate with consumers.

Brand It!

Six ways to imprint your message
inside the store and out.

A Natural Evolution

Five methods for turning
social-media fans into paying customers.

Connecting Up Front

Make the most of the first five minutes
when the bride steps into your store.

Going Omnichannel

The perks and perils of adopting a brick-and-click approach.

Store Profiles

A Perfect Match

Partners in business and life, Fall River, Mass., couple lifts
bridal salon to new heights.

Becoming a National Name

This fast-rising N.Y-based indie bridal boutique is pushing its way toward 20 U.S. locations.

Fulfilling a Niche

Maryland-based bridal boutique finds success catering to curvy brides.

Industry Links

The following link list is provided as a service for VOWS subscribers, and is meant as a quick reference to markets, consultants and other educational resources.
To be included in this list, please email Link addition.

Get The Digital Edition!

Vows magazine currently offers a digital version of the magazine, as well as a bimonthly newsletter alerting you to the news of the industry, its designers and products. To receive your free Vows E-Zine, sign up below!

Publisher's Blog

Peter Grimes, Publisher and founder of VOWS Magazine. His comments are presented in each issue's Publisher's Note, and often address industry issues and pertinent news of the day. He can be reached at 949 388 4848 or via email

Bridal Retailer as Alchemist

Striving to convert the everyday into something extraordinary. . .

Perspectives - Guest Column

Editor's Blog

Shannon Hurd, Editor in Chief, oversees the editorial staff, content and direction of VOWS and its platforms. She often writes on the intersection of business and life.

Seven Traits of Highly Successful Stores

How many of them do you share?

Thoughts...

"To the press alone, checkered as it is with abuses, the world is indebted for all the triumphs which have been gained by reason and humanity over error and oppression."

James Madison , founding father and of the first amendment

Vows Magazine

Contact Us

VOWS Magazine
949-388-4848
About VOWS

Privacy Statement

Advertise With VOWS

VOWS Magazine focuses on the day-to-day operations of an independent bridal salon and wedding consultant, as well as trends of bridal designers and accessories.

VOWS delivers a targeted, engaged readership that fully interacts with editorial departments and advertising messages in a premimum print and digital environment, and through active social media platforms.

Digital Media Kit: Click Here

For details on structuring an advertising and complementing edit strategy, please contact

Peter Grimes, publisher,or Matt Grimes. advertising manager: 949 388 4848

Subscribe to VOWS

VOWS: magazine is a bimonthly publication specifically designed for the bridal and wedding professional, with a particular emphasis on salon operations and bridal fashion trends. It is not available on newstands.

Subscription rates are $30 per year, for 6 bimonthly issues. $52 for two years, 12 issues, $55 US for International. To subscribe, or check the status of your subscription Click Here.

For details about back issues: info@vowsmagazine.com.

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