Dessy Group, an innovator in social occasion and wedding fashion, and TrueToForm, a leader in 3D body measurement technology, have jointly announced a groundbreaking partnership with the goal of transforming the online bridesmaid dress shopping experience.
As of yesterday, July22, every Dessy.com visitor can access a free, AI-powered body scan - giving them the power to get accurately measured at home, and shop with absolute confidence.
With this partnership, Dessy Group becomes the first major bridesmaid dress brand to offer free, instant 3D body scans to all website visitors. Bridesmaids can now create a digital body scan in minutes, using only their mobile device, and receive their precise body measurements—removing the guesswork from sizing.
This breakthrough means less time spent on returns and more time enjoying the perfect dress for every special occasion, according Dessy Group CEO Alan Dessy.
"At Dessy Group, we believe every customer deserves an accurate fit, no matter where they are," explained Dessy. "By partnering with TrueToForm, we're bringing the future of fashion to our customers today. This technology is a game-changer. It's fast, it's free, and it gives shoppers confidence in finding their true Dessy size before they make a purchase. Shopping for special occasions and weddings should be joyful, not stressful, and now it is."
Dessy.com customers can access the free virtual body scan tool directly from the website at https://dessy.com/size-charts/body-scan/. The process is simple, secure, and takes just a few minutes to complete. Dessy will securely store the resulting body measurements in the customer's account to provide a personalized size recommendation when dress shopping.
"We're thrilled to team up with Dessy Group to make our advanced fit technology accessible to bridal parties," said Janice Tam, Co-Founder of TrueToForm. "Our mission is to empower shoppers and brands with the tools they need for the best fit possible. Now, every Dessy.com customer can experience the confidence and convenience of shopping from home with their precise body measurements, no tape measure required!"
For more information, and/or to experience this new body scan technology, visit dessy.com.
