News
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David's Bridal: a False Narrative
May 11, 2023
by Peter Grimes
Publisher, VOWS Magazine
As of this writing, David’s Bridal self- imposed June deadline is weeks away, with no indication of a potential buyer...

A Look Ahead at Prom 2024 Sourcing
Apr 25, 2023
Conducted by VOW Bridal & Formal market and with March Atlanta buyers...

David's Bridal Chapter 11 bankruptcy filing impact on brides, boutiques
Apr 18, 2023
Regardless of outcome, and your store's target customer, it will impact your brides...

Bridal Week London March 19-21
Mar 8, 2023
Bridal Week London incorporating White Gallery takes place March 19 – 21

Allure revamps website; institutes extensive lead management features
Mar 6, 2023
Allure Bridals revamps website; creates sophisticated lead management system for its partner stores

Sarah Alouache 2023 collection insights
Mar 2, 2023
Sarah Alouache, founder, designer and creative director for Sarah Alouache updates VOWS about her 2023 collections

EddyK 2023 bridal collections showcase stunning styles
Mar 3, 2023
For 2023, Eddy K releases stunning bridal styles in each of its five bridal collections...

Jon Levkoff, industry titan, passes
Mar 3, 2023
Jon Joseph Levkoff, visionary and bridal industry titan passed March 1

Quinceanera growing in impact, focus of VOW & Formal Market
Feb 27, 2023
Social occasion has seen high levels of growth, especially Quinceañera... now a focus of VOW & Formal March market

Mon Cheri Retail Portal well received
Jan 30, 2023
Mon Cheri's recently launched retailer portal has been well received, according to the company..

Introducing DOVITA Milano Bridal!
Jan 26, 2023
The internationally renowned wedding dress manufacturer Dovita Milano is turning heads and making in-roads into the North American bridal industry...

Events finalized for National Bridal Market Chicago
Jan 26, 2023
National Bridal Market Chicago, scheduled for March 12-14, releases confirmed schedule of events and amenities for three day market

Pop up bridal market schedule confirmed
Jan 24, 2023
Updated 1/24
Dates, locations and participants have been finalized for February and March pop up Bridal Markets.