News
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Allure revamps website; institutes extensive lead management features
Mar 6, 2023
Allure Bridals revamps website; creates sophisticated lead management system for its partner stores

Sarah Alouache 2023 collection insights
Mar 2, 2023
Sarah Alouache, founder, designer and creative director for Sarah Alouache updates VOWS about her 2023 collections

EddyK 2023 bridal collections showcase stunning styles
Mar 3, 2023
For 2023, Eddy K releases stunning bridal styles in each of its five bridal collections...

Jon Levkoff, industry titan, passes
Mar 3, 2023
Jon Joseph Levkoff, visionary and bridal industry titan passed March 1

Quinceanera growing in impact, focus of VOW & Formal Market
Feb 27, 2023
Social occasion has seen high levels of growth, especially Quinceañera... now a focus of VOW & Formal March market

Mon Cheri Retail Portal well received
Jan 30, 2023
Mon Cheri's recently launched retailer portal has been well received, according to the company..

Introducing DOVITA Milano Bridal!
Jan 26, 2023
The internationally renowned wedding dress manufacturer Dovita Milano is turning heads and making in-roads into the North American bridal industry...

Events finalized for National Bridal Market Chicago
Jan 26, 2023
National Bridal Market Chicago, scheduled for March 12-14, releases confirmed schedule of events and amenities for three day market

Pop up bridal market schedule confirmed
Jan 24, 2023
Updated 1/24
Dates, locations and participants have been finalized for February and March pop up Bridal Markets.

What To Know About the TikTok Ban and Bridal
Dec 22, 2022
If you keep an eye on the news, you've seen headlines incorporating the words “TikTok Ban!” What does this mean for bridal and formal boutiques?

White Dress Society selects Wedding-Realm/BSC as a Member Partner
Dec 14, 2022
The White Dress Society selects Wedding-Realm.com/Bridal Store Collaboration as a Member Partner to help its members control excess inventory.

David's Bridal announces Prom loyalty program, pop up shops
Dec 12, 2022
David's Bridal launches Prom loyalty program; to open Prom pop-up shops in Q1

New Maids from Kendall+ Kylie brand and Azazie
Dec 13, 2022
KENDALL + KYLIE has teamed up with Azazie for a bridesmaid collection priced from $79-129