Editor's Blog
Shannon, Editor in Chief, oversees the editorial staff, content and direction of VOWS and its platforms. She often writes on the intersection of business and life.

Keep Calm and Sell On!
May 1, 2025
Small rituals and mindset shifts help you weather economic uncertainty.

Mastering Social Media in 2025
Mar 1, 2025
Authenticity is key, but these expert-backed strategies will set you apart.

From Frustration to Resolution
Sep 1, 2024
What one company’s response taught me about handling mistakes.

Insights from the Aisles
Jan 1, 2024
by Shannon, Editor In Chief
Small gestures can forge strong connections with customers.

Thriving in the Influencer Era
Dec 1, 2023
by Shannon, Editor In Chief
15 stats all boutique owners need to know.

Beyond the Numbers
Sep 1, 2023
by Shannon, Editor In Chief
The gown remains a top priority; ongoing hospitality training will be essential.

Do You YouTube?
Jul 1, 2023
by Shannon, Editor In Chief
Tap into the world’s second-largest search engine’s huge potential!

Social Media's Evolving Landscape
May 1, 2023
by Shannon, Editor In Chief
Things are changing but each site still has a purpose.