Features

The following features have been published within VOWS magazine within this past year, and are available here as each story is very topical and of continued interest to our subscribers.
Please note that not every story published in VOWS is available on line.

If you are looking for current or past articles on a specific topic (such as selling, training, accessories, merchandising, etc, submit a request HERE and we'll search the VOWS archive and follow up!

The VOWS Profile

To view the online archive of current and past VOWS Store Profiles, please visit this page:
https://www.vowsmagazine.com/retail-standout

Staff members and brides wearing masks became commonplace this spring. The practice is likely to stick at many bridal shops around the U.S. until a vaccine for COVID-19 becomes readily available. (Courtesy of Country Bridals & Formal Wear)

Evolving Appointments

Jul 1, 2020

In the new normal, bridal appointments are likely to look a bit different.

The shimmering wall of sequins behind the checkout desk at Coreena’s Bridal Boutique sees brides off with some glamour.

Check Out In Style

Sep 1, 2019

Send brides off with a bang with a memorable checkout desk.

Making an Impact in Your Community

Jul 1, 2019

Five retailers who have found purpose and joy through giving back.

Secrets to Social-Media Success

Nov 1, 2018

10 tried-and-true tips for increasing your organic reach.

Parlors have long been used for family occasions, including weddings, and Uptown Bridal & Boutique s sitting parlor allows a bride and her guests to gather in a cozy space before the beginning of the group s private appointment.

The Art of the Brand Story

Sep 1, 2018

It's a compelling way to inspire and resonate with consumers.

Brand It!

Sep 1, 2018

Six ways to imprint your message
inside the store and out.

A Natural Evolution

Jul 1, 2018

Five methods for turning
social-media fans into paying customers.

Connecting Up Front

Jul 1, 2018

Make the most of the first five minutes
when the bride steps into your store.

Going Omnichannel

May 1, 2018

The perks and perils of adopting a brick-and-click approach.

Six Things to Stop Doing on Social Media

Mar 1, 2018

Bad habits you must break now!

Toxic Transactions

Mar 1, 2018

Retail rudeness is becoming an epidemic;
what can you do about it?

New Year's Social-Media Trends

Jan 1, 2018

What’s in, what’s out for 2018.

Taking the Podcasting Plunge

Jan 1, 2018

The ins and outs of this emerging medium.

Contact Us

VOWS Magazine
23120 Alicia Pkwy Suite 232, Mission Viejo, CA 92692
info@vowsmagazine.com
949-388-4848
About VOWS

Privacy Statement

Copyright © 1989-2023 VOWS Magazine

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VOWS: Magazine focuses on the day-to-day operations of an independent bridal salon and wedding consultant, and bridal and accessory fashion trends.

VOWS: delivers a targeted, engaged readership that fully interacts with editorial departments and advertising messages in a premium print and digital environment, and through active social media platforms.

For details on structuring an advertising and complementing edit strategy, please contact

Peter Grimes, publisher: 949 388 4848
peter@vowsmagazine.com

Subscribe to VOWS

VOWS: is a bimonthly publication designed for bridal and wedding professionals, with an emphasis on salon operations and bridal fashion trends. It is not available on newsstands or to the bride.

Subscription rates are $30 per year, for 6 bimonthly issues. $52 for two years, 12 issues, $55 US for International. To subscribe, or check the status of your subscription Click Here.

NOTE:
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For details about back issues: info@vowsmagazine.com.

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