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Features

The following features have been published within VOWS magazine within this past year, and are available here as each story is very topical and of continued interest to our subscribers.
Please note that not every story published in VOWS is available on line. 

Attn VOWS subscribers:
If you are looking for current or past articles on a specific topic (such as selling, training, accessories, merchandising, etc, submit a request HERE and we'll search the VOWS archive and follow up!

Maggie Sottero Designs showcased on the catwalk at Barcelona Bridal Fashion Week for the first time in April 2018. This was also the company’s first time having Curve on the runway.

Plus size bridal popularity surges; transforming industry

Plus-size bridal’s popularity has surged
in recent years, transforming the industry in big ways.

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New Year's Social-Media Trends

What’s in, what’s out for 2018.

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YouTube: Ten Free Uses For Bridal Shops

Goodbye big advertising budget, hello YouTube channel!

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Nurturing Relationships

Build value with your customers, co-workers and boss alike.

read more

Bridal Business Building Blocks

Laying a foundation for long-term success
begins with these eight must-have elements.

read more

Small Business Saturday Returns

Ten quick and easy ideas for getting involved.

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Seven Habits to Lose, Seven Habits to Choose

Embrace powerful new ways to help meet your sales goals.

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Make Paid Ads Pay Off

Ten tips to maximize Facebook advertising opportunities.

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Perfecting Prom Merchandising

Five ways to make your sales floor prom ready.

read more

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