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The following features have been published within VOWS magazine within this past year, and are available here as each story is very topical and of continued interest to our subscribers.
Please note that not every story published in VOWS is available on line. 

Attn VOWS subscribers:
If you are looking for current or past articles on a specific topic (such as selling, training, accessories, merchandising, etc, submit a request HERE and we'll search the VOWS archive and follow up!

Lighting and design combine for eye-pleasing bridal viewing areas at Gateway Bridal and Prom in Salt Lake City. Photo credit: Rebekah Westover

Common Sense

Engage brides’ five senses to elevate the shopping experience.

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Making Sense of Website Analytics

Unlock a world of actionable, performance-fueling insights.

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Not Your Father's Toolbox

Six new artificial intelligence tools
that could shape your bridal business.

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Considering Expansion?

Seven important questions to consider before taking the leap.

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Dressed to Impress

The pros and cons of enforcing an employee dress code.

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Changing Face of Retail

The landscape is shifting but bridal salons
are better positioned than most.

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Spread the Word

Four tips to transform your customers into word-of-mouth champions.

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Insta-Awareness... tips for the new Instagram features

Seven ways to make the most of Instagram’s new features.

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The Bridal Collection in Centennial, Colo., awaits eager brides, while a chalkboard sign relays important sale rules and other information to guests.

Score Big During National Bridal Sale Event

It’s scheduled for July 20-27, 2019. Here’s how you can make your sale a success.

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Maggie Sottero Designs showcased on the catwalk at Barcelona Bridal Fashion Week for the first time in April 2018. This was also the company’s first time having Curve on the runway.

Plus size bridal popularity surges; transforming industry

Plus-size bridal’s popularity has surged
in recent years, transforming the industry in big ways.

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