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The following features have been published within VOWS magazine within this past year, and are available here as each story is very topical and of continued interest to our subscribers.
Please note that not every story published in VOWS is available on line. 

Attn VOWS subscribers:
If you are looking for current or past articles on a specific topic (such as selling, training, accessories, merchandising, etc, submit a request HERE and we'll search the VOWS archive and follow up!

Taking the Podcasting Plunge

The ins and outs of this emerging medium.

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Five Social-Media Frustrations Fixed

Retail, tech and marketing experts
shed light on common online issues storeowners face.

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Lighting and design combine for eye-pleasing bridal viewing areas at Gateway Bridal and Prom in Salt Lake City. Photo credit: Rebekah Westover

Common Sense

Engage brides’ five senses to elevate the shopping experience.

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Making Sense of Website Analytics

Unlock a world of actionable, performance-fueling insights.

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Not Your Father's Toolbox

Six new artificial intelligence tools
that could shape your bridal business.

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Considering Expansion?

Seven important questions to consider before taking the leap.

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Dressed to Impress

The pros and cons of enforcing an employee dress code.

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Changing Face of Retail

The landscape is shifting but bridal salons
are better positioned than most.

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Spread the Word

Four tips to transform your customers into word-of-mouth champions.

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Insta-Awareness... tips for the new Instagram features

Seven ways to make the most of Instagram’s new features.

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