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Publisher's Blog

Peter Grimes, Publisher and founder of VOWS MagazineHis comments are presented in each issue's Publisher's Note, and often address industry issues and pertinent news of the day. He can be reached at 949 388 4848 or via email

Bridal Retailer as Alchemist

Striving to convert the everyday into something extraordinary. . .

Turmoil online??

Maybe the ecommerce only approach of wedding websites is not the panacea these sites claim...

Past time to support the importance of the gown

It is beyond time for bridal consumer media and bloggers who make their living advising the bride to emphasize the value, importance and central role of the gown. . . not just how to save money on its purchase.

State of Industry

I believe our best is exactly what your Millennial brides want and expect.

On Connecting

Engaging on the job, as in life, brings its own rewards

Selling more may not require longer hours

Work smarter by concentrating on what you do best... and delegating the rest.

Millennials as employees

This issue provides insights into the attitudes and buying habits of our Millennial customers…

Undercurrents to Watch For in 2017

As we close out 2016, there are a number of undercurrents that should break the surface in the coming season and year

Same as ever was... and that's good news

The same as it ever was... which is good news for the bridal industry.

Genuine "likeability"

 Off-line and on-line... the need for each to be one in the same

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