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Create an engaging journey to encourage consultations and visits

CEO Marc Calabia discusses trends and strategy

Practical ideas to make 2025 your most productive yet.

2025 plans include in-person session just before April Buying Week

Predictions of growth may bring welcome relief

James Clifford Hjelm, legendary bridal designer and industry pioneer passes

How Poffie Girls turned challenges into a 50-year legacy.

This issue:

K&B Bridals... mastering the marketing game

A look at 2025 Brides

Trends of today's bride

The market wraps with a successful September show

Furry store mascots bring brides and boutiques closer.

Served previously as company COO

What one company’s response taught me about handling mistakes.

Boutiques earn commissions by referring brides to its e-commerce platform