News
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IMC rebrands as ANDMORE; Bridal and Prom Markets renamed "Formal Markets"
Jun 14, 2023
International Market Centers (IMC) rebrands as ANDMORE; renames Atlanta Prom and Atlanta-Las Vegas-based Bridal markets

Fall 2023 Market Review - Atlanta
May 1, 2023
Our gallery of the faces, fashion and fun of March/April Markets – Atlanta

Fall 2023 Market Review - Chicago
May 1, 2023
Our gallery of the faces, fashion and fun of March/April Markets – Chicago

Fall 2023 Market Review - New York Bridal Market Week
May 1, 2023
Our gallery of the faces, fashion and fun of March/April Markets - New York Bridal Market Week

Fall 2023 Market Review - Chicago: Designers at the Drake
May 1, 2023
Our gallery of the friends, fashion and fun of March/April Markets! - Chicago: Designers at the Drake

Recent Boutique Makeover??
May 16, 2023
Have you recently (in the past few years) remodeled your boutique? Tell VOWS!!

David's Bridal: a False Narrative
May 11, 2023
by Peter Grimes
Publisher, VOWS Magazine
As of this writing, David’s Bridal self- imposed June deadline is weeks away, with no indication of a potential buyer...

A Look Ahead at Prom 2024 Sourcing
Apr 25, 2023
Conducted by VOW Bridal & Formal market and with March Atlanta buyers...

David's Bridal Chapter 11 bankruptcy filing impact on brides, boutiques
Apr 18, 2023
Regardless of outcome, and your store's target customer, it will impact your brides...

Bridal Week London March 19-21
Mar 8, 2023
Bridal Week London incorporating White Gallery takes place March 19 – 21

Allure revamps website; institutes extensive lead management features
Mar 6, 2023
Allure Bridals revamps website; creates sophisticated lead management system for its partner stores

Sarah Alouache 2023 collection insights
Mar 2, 2023
Sarah Alouache, founder, designer and creative director for Sarah Alouache updates VOWS about her 2023 collections

EddyK 2023 bridal collections showcase stunning styles
Mar 3, 2023
For 2023, Eddy K releases stunning bridal styles in each of its five bridal collections...