Publisher's Blog

The customer of 2020 will be more informed and in charge of the experience they receive.

Stores are working towards countering the negative press about the turmoil at David's Bridal by blogging and posting links to the news stories, and by contrasting their stories with that of David's. One store that has taken that effort a step or two further is J&B Bridals, Chambersburg, PA... owners Jim and Barbara Resh are running the following ad on two newscasts ...

In case you missed it… David’s Bridal missed an interest payment due on $270 million in unsecured notes, according to an article posted yesterday by RetailDive. You can read it here: davids bridal misses debt payment According to the article, S&P analysts believe that David’s Bridal is highly unlikely to make the debt payment and will be forced to restructure its total debt ...

Striving to convert the everyday into something extraordinary. . .

Maybe the ecommerce only approach of wedding websites is not the panacea these sites claim...

By Peter Grimes, Publisher

“. . .keeping a wary eye on the projected but slow-moving recession and its potential impact. . ."

Clearly the best of times and the worst of times for bridal... yet the key takeaway is that the Best of times outweigh the drag of the worst of times!

Publisher's Note: Words of advice and actions taken have served us well through those dark days of the past 18 months... and will sustain through the difficulties ahead

by Peter Grimes, Publisher

So we conclude another “different” Market, again marked by COVID precautions, hesitations and restrictions.. but this one with promising signs for what to expect in August

It is beyond time for bridal consumer media and bloggers who make their living advising the bride to emphasize the value, importance and central role of the gown. . . not just how to save money on its purchase.

I believe our best is exactly what your Millennial brides want and expect.

Engaging on the job, as in life, brings its own rewards

Work smarter by concentrating on what you do best... and delegating the rest.