Subscribe    About VOWS         


Have you industry or product news?  Let us know here.

Evelyn Bridal debuts new bridal collection; represented by Arlene Mittleman

Now represented by Arlene Mittleman and her team, Evelyn Bridal’s 2017 collection features a fresh take on both classic and contemporary silhouettes with elegant beading, lace and embroidery embellishments.

read more

Bridal Buddy aims to solve common problem for brides

New product for the bride's convenience: The Bridal Buddy was designed to be helpful during rainy and muddy treks across the grass between venues, and gives brides the freedom to use the bathroom on their own without an army of helpers to hold up the dress.


read more

Callista, Chloe bridal collections debut in U.S.

Jai International celebrates 35 years in the bridal gown industry with Chloe, a new collection of contemporary gowns, and expanded Callista collection

read more

Body Hush aims to provide a better investment for stores

Body Hush shapewear is presented in unique and contemporary packaging, which includes hangers to enhance the visibility of Body Hush in stores, to provide a high level of customer experience, and to generate a higher inventory turnover,

read more

Casablanca Bridal launches redesigned Retailer Portal

Casablanca Bridal's new retailer portal undergoes redesign

read more releases newest version is excited to announce the release of its new version 3.0, with new features and advanced options

read more

Maggie Sottero Designs unveils fresh new website for all bridal collections

Maggie Sottero Designs will release a new redesigned website featuring a fresh, new look; tools for easier navigation; unique landing pages for each of the brand’s three labels; and improvements to the Store Locator feature.

read more

Immediate Resource offers Priority Orders program

Immediate Resource launches Priority Orders program to notify stores of new merchandise

read more

Weddings Beautiful offers education course for retailers

National Bridal Service offering retailer education through Weddings Beautiful

read more

Rebecca Ingram, a new collection from Maggie Sottero Designs that incorporates timeless elegance with modern value.

Maggie Sottero Designs launches Rebecca Ingram Collection

Award-winning Maggie Sottero Designs will launch Rebecca Ingram, a new line designed to incorporate timeless elegance with modern value.

read more

Web Design and Web Development by Buildable