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Toxic Transactions

Retail rudeness is becoming an epidemic;
what can you do about it?

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Lighting and design combine for eye-pleasing bridal viewing areas at Gateway Bridal and Prom in Salt Lake City. Photo credit: Rebekah Westover

Common Sense

Engage brides’ five senses to elevate the shopping experience.

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Not Your Father's Toolbox

Six new artificial intelligence tools
that could shape your bridal business.

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Dressed to Impress

The pros and cons of enforcing an employee dress code.

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Changing Face of Retail

The landscape is shifting but bridal salons
are better positioned than most.

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Spread the Word

Four tips to transform your customers into word-of-mouth champions.

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YouTube: Ten Free Uses For Bridal Shops

Goodbye big advertising budget, hello YouTube channel!

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Bridal Business Building Blocks

Laying a foundation for long-term success
begins with these eight must-have elements.

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Small Business Saturday Returns

Ten quick and easy ideas for getting involved.

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The Right Way to Set Sales Goals

It involves more than just putting a gold star on a chart.

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