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Blogs and Opinion

VOWS magazine provides an opportunity for retailers, manufacturers, reps, media and consultants to present their opinions and industry insights within a Guest Column format in the print and digital edition.

To keep the conversation going, we also publish those columns on-line on this page.

To read At Issue blog posts by VOWS Editor in Chief Shannon Hurd, go here.

To read recent Outlook blog posts by Publisher Peter Grimes, go here.

To view and read recent Perspective Guest Columns, go here.

If you have an idea, opinion, or suggest you'd like to blog about on, please click here.

This issue's theme: Optimism!

If you take a bit of a step back and review the topics of this issue as a whole, you may notice an underlying theme.

Major progess against counterfeiters

The ABPIA (American Bridal and Prom Industry Association), and its ongoing efforts to combat copyright and trademark infringement by offshore factories and their websites

Striking the Perfect Balance

Three simple ways
to stay on top of your “A” game.

Five Things Every Bridal Store Needs

Well actually there are more but this is a good start!

Six steps to introducing your salon on film

Here are six tips for creating an effective video tour...

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