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Blogs and Opinion

VOWS magazine provides an opportunity for retailers, manufacturers, reps, media and consultants to present their opinions and industry insights within a Guest Column format in the print and digital edition.

To keep the conversation going, we also publish those columns on-line on this page.

To read At Issue blog posts by VOWS Editor in Chief Shannon Hurd, go here.

To read recent Outlook blog posts by Publisher Peter Grimes, go here.

To view and read recent Perspective Guest Columns, go here.

If you have an idea, opinion, or suggest you'd like to blog about on, please click here.

Fun Facts About Negative Reviews

They add credibility and can even enhance your conversion rate!

The Importance of Being Present

Focus exclusively on the moment
to get the best results.

Love and Loyalty

What’s more important:
Warm, friendly people or some very cool features?

What's In, What's out for 2018?

Goodbye Consultant's Corner, hello new column!

Year-end Reflections

Giving thanks for VOWS’ talented editorial staff!

State of Industry

I believe our best is exactly what your Millennial brides want and expect.

Silver Linings

Tough times highlight the awesomeness
of our niche bridal community.

How to Lose an Employee in 10 Days

Are you committing this cardinal business sin?

On Connecting

Engaging on the job, as in life, brings its own rewards

Connecting via Social Media

Fancy bells and whistles are fine
but simple conversation wins every time.

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