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Blogs and Opinion

VOWS magazine provides an opportunity for retailers, manufacturers, reps, media and consultants to present their opinions and industry insights within a Guest Column format in the print and digital edition.

To keep the conversation going, we also publish those columns on-line on this page.

To read At Issue blog posts by VOWS Editor in Chief Shannon Hurd, go here.

To read recent Outlook blog posts by Publisher Peter Grimes, go here.

To view and read recent Perspective Guest Columns, go here.

If you have an idea, opinion, or suggest you'd like to blog about on, please click here.

Shannon Hurd at 2017 Rockies Fantasy Camp in Scottsdale, Ariz.

Return to Rockies Fantasy Camp

How to hook a repeat customer in three easy steps.

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Millennials as employees

This issue provides insights into the attitudes and buying habits of our Millennial customers…

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Undercurrents to Watch For in 2017

As we close out 2016, there are a number of undercurrents that should break the surface in the coming season and year

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Same as ever was... and that's good news

The same as it ever was... which is good news for the bridal industry.

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Creating a Holiday to Promote an Event

National Bridal Sale Day could be the start of something great!

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Genuine "likeability"

 Off-line and on-line... the need for each to be one in the same

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Customer Service Fail

One bad experience can create a word-of-mouth ripple effect.

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What do you mean... "formal"?

Here’s the questions I’ve been struggling with lately:

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Time for a National Bridal Sample Sale?

Sue Maslowski, second-generation owner of Jay West Bridal in Haddonfield, N.J., has been working diligently on developing an annual National Sample Sale Day...

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This issue's theme: Optimism!

If you take a bit of a step back and review the topics of this issue as a whole, you may notice an underlying theme.

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