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VOWS January/February Digital Edition!
Jan 1, 2023
Email VOWS for a link to the current digital edition

A Breath of Fresh Air
Jan 1, 2023
by Shannon, Editor In Chief
Experiencing amazing service reminds of what is often missing.

Building the "Why"
Jan 2, 2023
Sarah's Bridal Gallery: After 20 years in bridal, Sarah Lauer leans on an evolving sense of purpose to drive her boutique’s success.

Prom 2023 Predictions
Jan 9, 2023
Optimism, excitement for the coming season… regardless of economy’s turn

Pop up bridal market schedule confirmed
Jan 24, 2023
Updated 1/24
Dates, locations and participants have been finalized for February and March pop up Bridal Markets.

What To Know About the TikTok Ban and Bridal
Dec 22, 2022
If you keep an eye on the news, you've seen headlines incorporating the words “TikTok Ban!” What does this mean for bridal and formal boutiques?

White Dress Society selects Wedding-Realm/BSC as a Member Partner
Dec 14, 2022
The White Dress Society selects Wedding-Realm.com/Bridal Store Collaboration as a Member Partner to help its members control excess inventory.

David's Bridal announces Prom loyalty program, pop up shops
Dec 12, 2022
David's Bridal launches Prom loyalty program; to open Prom pop-up shops in Q1

New Maids from Kendall+ Kylie brand and Azazie
Dec 13, 2022
KENDALL + KYLIE has teamed up with Azazie for a bridesmaid collection priced from $79-129

VOWS November/December Digital Edition!
Nov 20, 2022
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White Magnolia: 10 Stores and Counting!
Nov 18, 2022
White Magnolia Bridal Collection owners Kerrie Hileman and Mallory Thorburn continue to expand their successful multi-city concept.

Five Outdated Social Strategies
Nov 17, 2022
The times they are a-changin’ – update your marketing arsenal now!

Reigniting Your Workplace Culture
Nov 22, 2022
Guest Column by Donna Cutting, Founder and CEO, Workplace Culture & Customer Service Expert
In the face of so much uncertainty, now is the time to review, reimagine, reignite.