The VOWS Profile
VOWS profiles bridal retailers who have a minimum 10-year history of success, community involvement, and customer service. We profile small couture stores, large regional stores, and everything in between.
To be considered for a VOWS profile, please complete the form below, and tell us a little bit about you and your store!
Click Here for the VOWS Store Profile Request form.

The VOWS Profile: StarDust Celebrations - Healthy Habits
Sep 1, 2021
How a pair of former nurses captured success in the bridal retail game.

The VOWS Profile: Swoon Bridal - Making Brides Swoon
Jul 1, 2021
Michelle Depoali and her team in Reno, Nev., have captured success with a vibrant culture, compelling gown selection and “kill ‘em with kindness” attitude.

The VOWS Profile: Finding Her Bridal Bliss - Bri'Zan Couture
May 1, 2021
Owner Sue Cerulli delivers custom work and high-touch service in suburban Chicago.

Modern Bride & Formal Shop: 35 Years of Loving Bridal
Mar 1, 2021
New Hampshire legacy store carves footprint of excellence in spite of challenges, crises and COVID-19.

Bridal Boutique: A Bridal Star in the Lone Star State
Feb 9, 2021
Lewisville, Texas-based Bridal Boutique excels into its fourth decade.

New York Bride & Groom: Finding a Winning Formula
Dec 1, 2020
Across 26 years, three states and two generations, New York Bride & Groom keeps rolling.

The Princess Experience - Princess Bridals
Sep 1, 2020
Family-owned N.Y. boutique celebrates 50 years of service, selection and smiles.

Cheers to 50 Years! - Julie Allen Bridals
Mar 1, 2020
As it celebrates its golden anniversary, Connecticut boutique reflects on lively five-decades-long run.

The Entrepreneurial Way - Miss Ruby
Jan 1, 2020
A creative, proactive approach puts Wisconsin boutique ahead of modern retail challenges.

The Biggest Blessing - Bella Bridal Boutique
Nov 1, 2019
Bella Bridal Boutique creates an exceptional experience for customers, family and community.

The White Dress by the Shore - Stronger Together
Sep 1, 2019
Connecticut boutique excels, in part, by helping industry peers thrive.

Downtown Bridal - An Unexpected Twist
Jul 1, 2019
Colleen Hazel wasn’t looking to be in the bridal industry – but it captured her heart.