, a comprehensive directory of wedding vendors and a no-cost store-only marketplace in which boutiques can sell, buy, loan and swap bridal apparel, has introduced a new website badge to drive stores' listings higher up in local searches.

According to co-founder Ide Ehigiato, the website badge is available at no cost to member stores, is offered to complement a store’s no-cost listing on, and has been specifically engineered to improve results in local search.

“Wedding-Realm is growing daily with listings from wedding service providers looking to increase their visibility to engaged wedding couples,” he said, “and our extensive search function enables brides to find them easily and quickly.”

Wedding-Realm is designed to engage couples planning their weddings, including sophisticated store search function, dresses in 3D and in 360 degrees, and thoughtful blog content. Three levels of membership are available for vendors, with the basic membership offered at no cost.

A free listing membership on Wedding-Realm also enables boutiques to access Bridal Store Collaboration (BSC), the protected store-only marketplace where they help each other solve inventory problems.

“Bridal Store Collaboration is a truly unique marketplace, dedicated to stores only, and with a simple process to list gowns available, or request gowns from other retailers,” explained Ehigiato.

Wedding-Realm/Bridal Store Collaboration is the brainchild of Ide and Mel Ehigiato, owners of Bridal Trousseau and Bridal Affection in Connecticut.

For additional information and to sign-up for a free listing and website badge, and join the BSC community, visit