Sometimes it feels like keeping up with social-media changes could be a full-time job. We used to approach this topic via feature stories, but these changes are happening with such a speed and frequency lately that we’re now updating them as needed via Tidbits and online. Here are the most recent changes to take note of:

    What it did: On Sept. 29, the social-media giant launched Facebook Reels in the U.S. for both iOS and Android.
   How it works: Similar to Instagram Reels, Facebook Reels are entertaining short-form videos that include music, audio, AR effects, multiple clips stitched together and more. Facebook is currently testing the ability for Instagram creators to have their Reels recommended on Facebook; and also plans to introduce full-screen, immersive ads between Reels to help small businesses connect with new audiences in entertaining ways.
   Practical application: Have fun, be creative and engage! Reels’ biggest benefit is they can reach everyone, not just your followers, helping you build and engage with a larger audience!

    What it did: On Aug. 3, after eight months of use, the microblogging network officially eliminated its Fleets feature due to lack of user engagement.
    How it works: it no longer does! However, Twitter plans to shift its focus toward incorporating some Fleet-inspired lessons like the full-screen camera and GIF stickers, into regular tweets.
    Practical application: keep your eyes and ears open as these changes roll out soon!

    What it did: The visual discovery platform added several merchant-friendly features recently, including a slideshow to Collections and an ad format to facilitate companies and content creators working together on paid partnerships.
    How it works: For the former, upload your product catalogs and Pinterest will automatically pull items into a slideshow advertisement that will be tailored to users based on their interests. For the latter, as an example, a creator can make a video post about her dress-shopping experience and a boutique can pay to promote that ad to more users.
    Practical application: Pinterest is clearly veering toward growing online shopping on its site, so everything you do should be with this in mind. After all, people who use Pinterest weekly are 7x more likely to say it’s the most influential platform in their purchase journey, according to stats.