Atlanta's VOW | New World of Bridal September 2021 market will shift to August and co-locate with the annual World of Prom & Social Occasion at AmericasMart Atlanta. The combined buying events, which run August 2-7, 2021, will present a larger, synergistic showcase of resources as the bridal and prom/social occasion industries work towards recovery from the COVID-19 crisis.

The April 2021 VOW | New World of Bridal Market is unchanged with the announcement of the combined August shows. Running April 13-15, it presents nearly 75 showrooms and temporaries with styles for brides and their bridal parties plus prom, homecoming, evening, Quinceañera, men’s formal and more plus exclusive virtual programming including the Mon Cheri Academy. Registration and additional information is at

“Tenants, temporary exhibitors and buyers all have expressed support for combining World of Prom & Social Occasion with the second VOW market of 2021 in the interest of accelerating recovery,” said Caron Stover, senior vice president of apparel for International Market Centers (IMC). “The combined market, which is the industry’s first social occasion market of the spring sourcing season, will help retailers get new selections for prom and bridal styles into their stores and to their customers as soon as possible.”

To accommodate more time needed to source both prom and bridal merchandise, VOW and World of Prom & Social Occasion will be extended by one day to a six-day show, opening on Monday, August 2 and closing on Saturday, August 7. Temporaries are open Tuesday, August, 3 – Friday, August 6.

Additionally,  two markets also co-locate with the August Atlanta Apparel Market (August 3–7) which will present thousands of lines showing Holiday, Resort, Winter and Immediates for women’s apparel plus the second presentation of the full Children’s showroom and temporary collection this year.

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