Rachel Allan has finalized a major re-branding of its Mary’s Bridal and Mary’s Quinceanera collections under the Rachel Allan brand, as announced and debuted at recent bridal and Prom markets in August.

Rachel Allan acquired Mary’s Bridal in 2017 and has been incorporating the diverse collections with the plan of bringing all collections under the Rachel Allan brand.

“When we acquired Mary’s Bridal, our intention was to rebrand it and officially add to the Rachel Allan portfolio,” explained Rachel Allan Chief Operating Officer Amit Tandon. “That time is now and we are so excited to be a bigger, better, stronger version of us!”

Mary’s Bridal collections and Mary’s Quinceanera collections are now Rachel Allan Bridal and Rachel Allan Quinceanera.

Lo’Adoro Bridal and Lo’Adoro Couture, Moda Bella, Florencia, and Couture D’Amor bridal collections have also been rebranded as Rachel Allan Bridal.

“This change to one name, one brand, new life, gives us so many opportunities as a stronger brand presence across all our categories,” he added.