The Pantone Color of the year for 2020 has been announced… and it’s PANTONE 19-4052 Classic Blue,a timeless and enduring blue hue, elegant in its simplicity, with qualities that provide reassuring presence and feelings of calm and confidence brides crave as they cross the threshold.

“Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge,” according to Beatrice Esieman, executive director of the Pantone Color Institute. “Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.”

Accordingly, Dessy Group has announced over 100 styles in this outstanding color choice for Spring 2020. Styles across various brands like Alfred Sung, After Six and Jenny Packham can be mixed and matched in this exquisite and classic new blue color.

“The enduring nature of a marriage can be beautifully captured by the timeless elegance and simplicity offered by classic blue,” explained Alan Dessy, CEO of the Dessy Group. “It’s equally appealing for a traditional wedding or as a foundation on which other hues and tones can be layered to suit a bride’s taste and personality.”

Dessy Group has been a Pantone partner for a number of years, and annually provides a list of colors known as Pantone Wedding (a subset of the Pantone Fashion and Home Color system) that are featured in its bridesmaid and social occasion dress collections.

The Pantone Color Institute highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity.

Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy, according to its website stated mission.