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NY Luxury Bridal Fashion Week Virtual kicks off tomorrow

The Bridal Council presents 29 of its designer members, representing eight countries, featured in a virtual unified sales and media platform on Bridal.Pullquest.net for NY Luxury Bridal Fashion Week, commencing tomorrow, April 6 to 8.

The bridal hub will go live on Tuesday, April 6, and collections will remain live on the site allowing retailers to place re-orders for a period of six months. The Bridal Council x Pullquest site will have a global database of the finest bridal salons worldwide and 1000 plus members of the media, influencers and stylists.

Designer collections featured:

Amelia Casablanca, Amsale, Anne Barge, Atelier Couture by Professor Jimmy Choo OBE, Dana Harel, Eisen Stein, Enaura, Gracy Accad, Ines Di Santo, Kaviar Gauche, Kosibah, Lea-Ann Belter, Lihi Hod, Madeline Gardner, Marchesa, Maria Elena Headpieces, Monvieve, Mira Zwillinger, Naeem Khan, Neta Dover, Peter Langner, Rivini, Sareh Nouri, Sottero & Midgley, Temperley London, Van Der Velde, Verdin New York, YolanCris, and Yumi Katsura.

Registration details can be found here.

For a second season, the site will serve as a centralized virtual platform to feature the designers’ new collection images and videos and act as their digital showrooms. All in one location, retailers and editors can see streaming of the designers’ presentations, view the schedule, allow retailers to place wholesale orders and chat directly with the brand, supply press materials to the media and allow editors and stylists to pull items online.

“Everyone’s health and safety was our top priority when the designers came together and decided to offer this virtual solution again for this April’s market, " said Michele Iacovelli, executive director of The Bridal Council. "In 2020, the pandemic created the need to develop the site with our technology partner Pullquest. Working with Pullquest, we have created an easy to use site that seamlessly allows the retailers & editors to view the designers’ collections from the comfort and safety of their desktop or mobile device."

Several enhancements have be made to the site for this season, according to Rachel Leonard, editorial director of  The Bridal Council.

"We have expanded the categories that one can view, sort and select gowns by silhouette, neckline, sleeve, fabric and embellishment. The buyer/editor has access to hundreds of styles with a click of their mouse. The technology has proven to be a great tool for retailers to use for appointments with brides in store.” she said.

“We are delighted to once again partner with the members of The Bridal Council to bring our technology to the bridal industry and help brands, buyers, editors and stylists navigate through these new, mostly digital times”, said Natalie Meyer, founder of Pullquest. “Based on feedback after the October market, our team has been working on exciting new features that we look forward to introducing this April.”

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