It looks like the inaugural National Bridal Sale day is gathering significant steam, as based on last count, over 600 bridal stores have signed up to participate in this one day event, set for July 16.

If you haven’t signed in yet, there’s still time to do so, but you need to email Sue Maslowski, owner of Jay West Bridal in Haddonfield, N.J., and organizer of the event, ASAP:

The sale, created to increase store traffic at a time of year when it’s typically low, enable store owners to clean out discontinued and non-productive inventory, and to potentially increase sales of other non gown items, is supported by Association of Wedding Gown Specialists , VOWS Magazine, The Knot, Bridal Guide, Bride Click, My, the IBMA, and Wedding Wire.

It is open to all independent bridal stores at no cost.

Participating stores will be supplied with suggestions for promoting and conducting the sale, and promoted through supporting websites and listed at

There is however, no set discount percentage stores must adhere to, nor promoted to the consumer. It’s up to the individual store to price and select the merchandise for sale, and to be in compliance with whatever terms they have with their designers... whether those restrictions are on the allowable percentage discount, or on specific merchandise, etc.

600+ stores… supporting only the first steps toward an annual event. Quite an accomplishment.


It is with sadness and heartbreak that I note the passing of two industry pioneers and friends to many of us, each dedicated to integrity in business and life, each greatly respected and admired: Bridal Reflections founder and owner Anthony Micari, Senior; and southeast rep extraordinaire Wayne Putnam.

Both Wayne and Anthony set the bar for many of us, a standard of personal style, commitment, and professionalism I can best describe as infused with love… love for coworkers, peers, employees, customers, brides, family, life.

Our condolences to the Putnam and Micari families, as we mourn the loss of the best of us.