Morilee New York announced today a significant leadership and ownership transition that returns the company to an independently owned, owner-operated structure. The move marks a strategic shift away from an external investment model and reinforces the brand’s commitment to long-term stability, design leadership, and retailer support.
“In an industry driven by passion and personal trust, I believe it is essential that the ownership of a house reflects those values,” said Nathan Serphos, CEO and Owner of Ivory Studios, Inc., the new corporate umbrella for all Morilee brands and collections. “By moving to this independent, owner-operated model, we have removed the corporate pressures of the past and secured a stable, long-term foundation for the brand.”
The transition enables the company to focus fully on the priorities most critical to retail partners: design excellence, uncompromising quality, and reliable on-time delivery.
What this means to Morilee partners, according to Serphos:
-Production is uninterrupted: All current orders remain in production and on schedule.
-Strengthened financial position: The transition represents a successful management buyout that enhances the company’s financial independence.
-Greater accountability and agility: A streamlined internal structure allows for faster response and closer partnership with boutiques, with ownership more directly involved in day-to-day performance.
He also emphasized that the shift reinforces the company’s direct relationship with specialty retailers across the bridal and occasionwear markets. Under the new ownership model, Ivory Studios, Inc., serves as the parent holding company, reflecting the organization’s evolution into a multi-brand design house. The portfolio includes Morilee New York, Veni Infantino, MGNY, Vizcaya, and Party collections, with global design leadership under Veni Infantino, SVP of Global Design.
“Our commitment to you is stronger than ever,” Serphos added. “We are no longer a ‘corporate’ brand; we are a dedicated design house, and we are honored to be a part of your store’s success.”
