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Morilee's Bridal Boutique merchandising display
Morilee's Bridal Boutique merchandising display
Amanda's Bridal and Tux, Arvada, Colorado, was among the first to sign into Morilee's program
Amanda's Bridal and Tux, Arvada, Colorado, was among the first to sign into Morilee's program

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Morilee boutique-in-boutique program receives early acceptance

Morilee Bridal Boutique, a boutique-within-a-boutique merchandising option available to a select number of store partners, is close to its goal of 30 stores barely a month after its initial launch.

Terri Eagle, Morilee CEO, credits the early response to the program to two factors: the customized display’s upscale visual appeal, and the extensive marketing support that underpins the program.

“The response and interest has been phenomenal,” explained Eagle. “These beautiful, interactive bridal boutiques are customized to fit the store’s size and configuration, and designed to showcase Morilee gowns as well as reinforce the store’s brand.”

Designed by Madeline Gardner, Morilee designer and Creative Director, the L-shaped 18-foot wide furniture features custom fixtures, full-length banners, and a high-definition monitor to showcase Morilee bridal gowns and Madeline Gardner videos.

Additionally, the display header is branded Morilee Madeline Gardner.

Boutique is offered as a shared expense program with two options: participating stores can opt for Morilee’s furniture display, or create their own custom look.

It is supported by significant marketing initiatives, including: ribbon-cutting event; local press pitches surrounding the Morilee Bridal Boutique launch; professional local photography session for social-media usage, and a launch announcement video from Madeline Gardner.

Additional support includes scheduled trunk shows, geo-targeted social and Google ads, promotional assets, and a Sales Consultant Kit consisting of a Morilee-branded utility pouch, dress clips, tape measure, T-shirt, agenda/planner, hand sanitizers, and masks.

“I’m very excited about this program,” said Eagle, “It enables Morilee to work with our retail partners to help grow their business as we grow Morilee to the next level.”

 

 

 

 

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Comments

dennis hassis

That is beautiful and a brilliant idea. I can't wait to see this in person.

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