After entering the new year, we are reminded that life is a series of new beginnings and constant teachings. Who would have predicted a year ago that today we would be experiencing the biggest wedding boom since 1984?

And here we are attending an in-person buyer event for our Fall 2022 Collections. We are absolutely filled with gratitude. Gratitude for how our community overcame huge obstacles together and applied our accumulated wisdom to take on whatever stood in our path.

We pulled together to create our Casablanca C.A.R.E.S. Program which played a pivotal role in providing financial relief to all of our Authorized Retailers, including credit card discounts, free trunk shows to generate cash flow, extended payment terms and more. Part II of Casablanca C.A.R.E.S. included our 2020 & 2021 Stock Payment Plans which allowed all of our Authorized Retailers to immediately take their stock and have five months to pay with zero interest rate.

As restrictions were slowly lifted in early 2021, we pivoted our Casablanca C.A.R.E.S. Program to help brides in a hurry and provide stylists with extra income. We launched our Quick Delivery Program in response to global transportation & supply chain disruptions and awarded stylists with a $25 gift card for every dress sold. We also launched a Q4 Margin Builder Program to allow our Authorized Retailers to receive immediate new hanging stock and achieve a 5x or higher markup.

Lastly, we were so moved by all of our Retailers who reached out about providing discounts or donations for those working throughout the pandemic that we created our own First Responders & Unsung Heroes Discount in support of nurses, teachers, grocery clerks, and more. We believe that real progress and fresh thinking comes when we seek collaboration and input from our partners.

We will continue to push ourselves to be better, do better, and act better. As we reflect back on the past two years, we’d like to take a moment to recognize some of the amazing people, innovations, and progress we’ve seen across the bridal industry. We would not still be here without all of your patience and support. To our retail partners, our brides, and our staff— you are what makes Casablanca Bridal exceptional. Thank you for being the heart of it.

We wish you much success ahead and hope to continue to grow and learn together.

Celebrate Forever,

Kevin Lu, Gloria Lu

CEO & Co-Founder President, and Co-Founder