Kleinfeld, leading bridal retailer and home of TLC's Say Yes to the Dress, welcomes seasoned bridal pro Marissa Rubinetti to the executive team as Executive Vice President and Chief Operating Officer.

With over 20 years of experience, specializing in bridal and bridesmaid apparel, Marissa will use her proficiency in identifying customer preferences and forecasting consumer trends to increase profits and sales conversion at Kleinfeld.

Ms. Rubinetti, formally the Vice President and Divisional Merchandise Manager for David's Bridal, brings invaluable experience developing successful sales and merchandising strategies for the latest and greatest assortment of styles suited for life's special occasions.

After meticulously vetting numerous candidates, Kleinfeld co-owners Ronald Rothstein and Mara Urshel worked to specifically craft this role for Ms. Rubinetti based on her portfolio of achievements.

"We are ecstatic to welcome Marissa to the Kleinfeld family. Marissa offers exceptional skills researching and anticipating sales trends, understanding markets and competitors, and a solid track record in using retail buying activities to effectively meet company directives", says Kleinfeld co-owner and President, Mara Urshel. "We are very confident in Marissa and what she brings to the table to lead Kleinfeld into the next phase of the bridal business."