"With the bride’s increasing and some say insatiable desire for an “experience” during her gown shopping, it’s also becoming more prevalent for her to object to buying from the first store she visits out of desire to keep the party going. . . even when she’s found 'the one'.”

Sound familiar, an accurate description of today's brides' behavior?

That was the lead paragraph for a story entitled "One objection, 6 responses: how to sell the bride who has found 'the one' but doesn’t buy" published in the January 2020 VOWS.

Their insights are even more pertinent today... which is why we're re-releasing this story in a downloadable PDF.

No quotes were changed, omited, edited or updated, partially to retain the integrity of their perspective, partially to remind you that what you are experiencing in your boutiques is  an exaggerated version of what you have already faced.


Six bridal business consultants provided their suggestions on how they would overcome this one objection:

Alan Berg, wedding and event Certified Speaking Professional and Global Speaking Fellow;

Ann Campeau, director, National Bridal Retailers Association; Strut, Tempe, Ari. and Long Beach, Calif.

Beth Chapman, Beth Chapman Styling + Consulting; White Dress by the shore, Clinton, Conn.

Lynn Crandall, Lynn Crandall Consulting; The Bridal Collection, Denver

Nayri Kalayjian, Wedding Fashion Expert; Lovella Bridal, Glendale, Calif.

Michelle McFarland, president, Better Bridal Group; The Wedding Shoppe, Michigan


To review and/or download Still shopping