Updated:
House of Idan is expanding its IDAN collection with a high-energy campaign shot by iconic fashion photographer Walter Chin. The collection, which balances the brand’s couture DNA with a fresh, accessible price point, will be a focal point for retailers at the Chicago Bridal Market at the Mart on March 15-17.
IDAN by House of Idan's Spring 2027 bridal unfolds as a continued celebration of couture made attainable—defined by designer Idan Cohen's trademark artistry, precision, and an unwavering commitment to exquisite craftsmanship- and is highlighted by a campaign that moves away from traditional, static bridal imagery, opting for a "wink and a nod" to the bridal experience.
By pairing Walter Chin’s high-fashion photography with playful taglines, the expansion covers a stylistic range from "girlish charm" to "sexy coquette.”
"This collaboration exists at the intersection of two shared instincts: a love of fantasy and a refusal to be limited by reality," said designer Cohen. "Walter Chin and I speak the same visual language. What unites Walter and myself is a shared devotion to fantasy — creating images that feel imaginative, intentional and unapologetically removed from reality. Couture lives in fantasy and so does this collaboration; we share a devotion to imagination, crafting worlds where artistry leads and reality quietly falls away."
"We had a lot of fun creating this campaign," explained Creative Director Deborah Moses. "The challenge was creating a narrative to introduce a second collection with a new price point that would be launched at the same time as Idan's couture collection. I was concerned that the brand only has one social media channel and website for both lines and wanted to keep the identities separate but complementary.”
IDAN by House of Idan's Spring 2027 collection, produced by Mon Cheri Bridal, has been expanded partly in response to the impressive showing at last season’s Chicago and New York Markets where select buyers committed to his Fall 26 fashions.
“This collection re-imagines traditional silhouettes through a modern lens, pairing timeless forms with refined design details that resonate with today’s bride,” explained Cohen, “while offering salons distinctive, forward-thinking pieces they are excited to showcase in store.”
IDAN by House of Idan targets a $2,500-$5,000 retail price point with 12-16 week standard delivery.
Additionally, standard changes are available with a modified delivery timeline, with rush options offered on select styles.
Boutiques interested in additional details can view the collection at https://houseofidan.com and/or by contacting the IDAN by House of Idan sales team of Saundra Chung and James McAlvanah at Saundra@houseofIdan.com and James@houseofIdan.com. To view the expanded IDAN collection and experience it firsthand, visit the National Bridal Market at TheMart, Chicago, booth #7030.
