Great news: 2021 is projected to be a huge bridal year, with lots of pent-up demand resulting in a record number of engagements and, hopefully, subsequent gown purchases! To ensure you’re in the best position to assist this surge of new and excited brides, here are five essential tasks to tackle now:


  1. Make sure your info is up-to-date. This includes everything on your social accounts, public review sites, voice recordings and Google My Business Listing. Review your hours, contact info, boutique photos and even posts to ensure everything is accurate and reflective of current realities.


  1. Clearly communicate your appointment policy and pertinent safety measures. While the specifics will vary from state to state, the need to make sure everyone is on the same page prior to an appointment beginning is universal. Guest limits, mask requirements and other required protocol should be detailed online and in every communication.


  1. Create a plan! Compose and schedule your first few weeks of social posts, to ensure this isn’t something you have to think about when the shopping chaos begins. To boost your ranking on review sites, consider reaching out to previous brides and asking them to write a review.


  1. Give your boutique a once-over. Is everything properly spaced out? Stocked? Organized? Clean? Visually appealing? You’ll never get a second chance to make that crucial first impression. You want brides to take one look at your boutique and say WOW!


  1. Get into that celebratory frame of mind! It’s imperative that you are as thrilled as every bride is about her upcoming Big Day! An upbeat tone of voice, a huge smile and some kind of welcome gift or refreshment will go a long way toward helping her feel special from the moment she walks through your door!


Happy New Year… and wishes for a strong bridal season!