The Dessy Group’s new patent-pending Loop Dress, designed by Carlos Saavedra to provide a multitude of looks from one dress, has been released with a full contingent of retailer support, including a dedicated store-only website, YouTube dress configuration videos, and in-store merchandising displays.

The Loop Dress: one dress, multiple looks.

For sale through authorized stores only, the Loop dress is offered in two lengths and seven colors, and can be worn over 13 different ways including as a cowl neck, strapless look, shrug option, and one-shoulder. Additionally it can covert to a skirt.

For maids, the Loop Dress enables the bride to choose a particular style with one dress, or provide the bridesmaid a personal style choice.

A short version is available at $139 MSRP  and a long version $149 MSRP.

Dessy provides merchandising aids for the display of the Loop Dress.

Details and order information are available at .

Additionally the Loop Dress and retailer support programs will be showcased at the Knot Couture Show in New York next month, including an October 7 fashion show.

David Saavedra, designer of the Loop Dress from The Dessy Group.